wesly m
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As you may have realized, traditional targeting or local marketing has changed rapidly. Don't take my word for it, Try this:
Type: BMW on Google Local, Yahoo Local
You will see a store listings, choose one of the Store Listing, you see a business page, with 4 ads on the page and links to other dealers.
Type BMW on www.thelocalindex.com
You will see BMW’s, click one, and click go to store. You will see their Whole Inventory Online. The Site is targeted to local shoppers, so it's pretty effective.
They are in beta, and are currently adding Google Maps for directions to each store, Coupons for discounts to customers, a URL to direct customers to your store (example” www.thelocalindex.com/ Your Store Name) and alot more including You tube videos, Slide: Slide shows, the ability to share on Myspace, Facebook, Flickr.
Local Business events, networking events and a whole lot more.
The Local Index, is the best resource for local businesses because they promote top local businesses via Radio, Television and Printed Media.
The Goal of this site is to reintroduce the concept of local businesses to consumers as the hip, hot new thing. Instead of Pizza Hut, Walmart, Circuit City and Etc.
Business Samples:
Auto
http://www.thelocalindex.com/store/?ID=10
Clothing
http://www.thelocalindex.com/store/?ID=8
Food & Dining
http://www.thelocalindex.com/store/?ID=9
Spa
http://www.thelocalindex.com/store/?ID=5 |
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Targeting is promoting a product to exactly the group you hope will buy it.
The target tampon commercials at women by putting them on during soap operas and on Lifetime...the woman's channel.
Toys- children-cartoons and cartoon network
Beer-men-superbowl...there is a great example of knowing your target market...Do you know how much one Bud commercial costs in the super bowl....like Million dollars...
Credit cards, and life insurances are generally targeted to people under 40.
All the sleep aid commercials come on at 3am. |
Alaska Bama
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Targeting simply refers to directing your marketing strategies toward the segment of the population that is most likely to want or need your product or service. For example, household cleaning products have traditionally been marketed on daytime television because whoever was watching television during the day was most likely to be the decision-maker when it came to purchasing cleaning products.
If you're looking for something more along the lines of targeted marketing in an internet context, these articles might be helpful: http://viralmarkets.blogspot.com/2008/01/5-effective-methods-of-getting-targeted.html and http://marketingly.blogspot.com/2008/01/targeted-marketing-hitting-right-notes.html |
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