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derbyandrew
Advertising - I have heard that there are 12 key words or phrases that attract a reader to a small ad?
Such as: At Last! Does anyone know what these 12 key words or phrases are?
What you are looking for are "impact words". I did a search for that in Google and got the following website as the top result. It should give you some great options.
Snox
For a limited time only
Michael O
Reduced. Special Offer. Today only. Luxury. Premium. Family.
I'm not sure if we are talking about the samething here. But i was taught that you should keep your strapline/ message/ phrase to 8 words. Anything longer is likley to turn people away!
Funky B Funky
I've also heard this. I don't know all 12 but I do know the following are used:
Homepage 
Financial
Forum 
Advertising & Marketing 
No Spam
Adult 
Gambling
Unfinished
Deception
Plagiarism
Not English
