The company is being established firstly in the northampton area but has plans to expand and franchise across the UK so the name should be generic and not location specific. The USP of our company is that you can order sandwiches online and they can be delivered to your place of work at no extra charge to you. Email reminders are sent on a daily basis and orders can be placed as late as 10.30am on the same day.

The message we want to communicate is the fact that our service is very easy to use and completely hassle free with the click of a few buttons you can receive high quality food delivered straight to your door at a very reasonable price. The brand name should communicate the following:

- High Quality food - no soggy sandwiches with fatty meat and brown lettace!!
- Delivered on time daily - straight to your door with no extra charge
- Excellent value for money with meal deals and discounts available for multiple orders
- Lunch available at the touch of a button
- much more cost effective and better quality than the standard sandwich vans that come round as you order exactly what you want and you don't have to choose from the left overs on the van
- fun and creative - not too corporate
- a catchy name - easy to remember
- a play on words would be good or something a bit tongue in cheek would help people to remember and assist with furture PR.