i already know the business side of it.. im just getting a survey of what really clicks in a cafe.. what kind of atmosphere..homey place like country homes kitchen type, or kinda of the "...
I have a great invention that I would like to put on the market, I've done research and there's nothing out there like it and I know women will love it. How do I go about making it happen?...
Why I ask? I am making a new business & that is possibly the name I will choose. The full name would be "2nd Mile Pressure Washing" I am only asking what comes to your own mind. There ...
I'd like to create a list that contains the contact information and website addresses for each newspaper or website. Examples are http:/www.recycler.com (free private ads in a newspaper & ...
I bought a package of Reeses Peanut Butter cups. Used to be, that had a statement that said, "Best if used before __" and had a date. Now ther is a code that say "S6ALVS " H...
Does anyone have any hints on effective e-marketing techniques
? I run a resume writing business and I'm looking for ways to reach out to people using the net.
click on the advertisements.Im asking because i have an idea on a site that i think might get some significant traffic.But i dont want to even bother with it unless i know its going to make a lot of ...
Question #1 - Do I have to pay Yahoo & Google (PPC) in order to come up in their search engine? I am sighned up with both of them and they are bleeding my bank account dry (Yahoo mainly).
Q...
superspongeseven
As a consumer, does advertising make you feel like buying things?
yup i think so.. even if it does not really make me want to drop all things I'm doing, rush out and buy whatever they were trying to sell... it also works on a subtle level.. if its a good ad, am going to remember it.. and somewhere it will influence my decision in choosing that product
also, millions of dollars wouldn't be spent on advertising if it did not work!
vanessaoz
depends what it is, if its a good price then i would consider it.
phg027
Well, seeing a McDonald's commercial does not necessarily make me run to but a McChicken right there and then. But it helps keep the brand at the top of my mind (top of mind awareness)
beauty333
It depends.
You know that ad is not the only thing that affect customer buying decision.
Stages are:
1- Need recognition:
a) actual state
b) desired state
so first you should change customer stage from actual to desired ex. car for easy transportation instead of bus.
2- Information search:
a)heightened attention (passive)
b)active information search (active)
Sources will be familly, internet, media.
so marketer should determine which information source is more influencial
3- Evaluation of alternatives:
ex. which brand BMW or Mercedes or ...
4- Purchase:
process should be easy for customer
5- Post purchase evaluation:
After sales services and warranty and follow up gives customer satisfaction and assure him that he took the right decision. Therefore, he will be loyal to the brand.
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