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cynthia e | Assume you are the product manager for a product or brand that competes directly with Quaker Qats products.? |
Both brands are in the maturity stage, meaning you need to focus meaning on maintaining the market share and customer loyalty.How would you handle this |
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TopSavings.Net
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Quaker Oats already took the health benefit scheme, so I would focus on the way the product is harvested. Perhaps we can redefine the product due to a more unique processing method that makes it more wholesome, higher in fiber product to ride the wings of the Quaker Oats already successful campaign.
Product development would have to be tightly wound into this.
Modernize the product with a strong branding campaign and new product even. Pre-made oats in a microwavable bowl. |
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Jonny Andrews
 |
You need to knock some reactions out of consumers these days. I'd take the Burger King (that big, freaky plastic King thing...) approach.
I'd have a commercial showing a very nice person kissing babies, helping old women across the street, donating money to charity, helping farmers out with their oat harvests...
Pretty much the best person in the world.
Then you cut to the Quaker Oats guy kicking puppies, burning cars, taking bribes to dump toxic waste on their farm land, maybe even force feeding a nursing home patient their oatmeal.
Then ask the audience which person they would rather have feeding their family.
That's how I would do it. But then again I'm so sick of seeing commercials I'd almost rather gouge out my own eyes.
Oh yea, and you'd want to run a viral internet thing where a person would play as your new oats company and destroy the evil quakers. |
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D
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Go out into the shopping malls and supply free samples. |
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Haz
 |
i know eff all about marketing but i buy Quaker oats .
not cos of 'trusted ' brand but cos they seriously cook the best.
iam on a strict budget (married to nurse 2 kids blah blah) so i am always looking to cut corners.
not in this it is simply the best product on the market.
don't underestimate that.
other than that something that is MASSIVELY annoying with all 'oat' products is the dire measurements they nearly all say 'cup' what the hell is that?? |
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Gwen H snow bunny ice princess
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i'd give away a free toy with it to appeal to kids.and create a cartoon character to promote it. a website with games would be fun. |
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Jessie
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Good question-
Be customer-centered( If you do what you think will work, it may work or it may not. If you give customers what they ask for)
Pay attention to the product, place, price, and promotion.
checking with customers on taste and make changes to improve it. |
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