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A Male Human | Best Keyword Search Tool? |
I'm confused how to do keyword research for my website. I'm interested in SEO and PPC, but I hear a lot of contradicting methods and there are so many software. What is the best keyword research method and keyword search tool? |
 |
 
Pisces
|
The simple answer is Google adwords keywords tools:
https://adwords.google.com/o/Targeting/Explorer |
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Gerry
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Google overture keyword tool. It's a good tool. Also if you don't want to fuss with SEO, you can hire a dedicated SEO firm like http://www.pickyourkeywords.com |
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Freedom
 |
A Male Human,
Lol, good name. You're right, keyword research is utterly confusing and most people don't know what they are talking about.
That's because they haven't bothered understand WHY they are doing keyword research. Once you understand the why, you will devise the how.
So, why do keyword research? What goals are you trying to accomplish?
Obviously "good" keywords are ones that will bring you the most traffic to your website, and subsequently, the most sales/profits.
However, high traffic is not enough. That's just 1/4th of the equation. That's because unqualified or untargeted traffic is worthless traffic. Someone searching for "Superman toys" doesn't want to read a page about "Interior Design 101." So your traffic must be interested in what you're offering.
Furthermore, certain keywords have more inherent likelihood someone will buy. "Buy Canon SD1000" will produce more sales than "funny jokes." The term "buy" in that former keyword denotes that the searcher is ready to buy, so you want to jump on that opportunity.
But some keywords are less obvious. Which keyword has more commercial intent - real estate investing or property investing? Sound pretty similar, but one is worth 3x more money. There is a keyword search tool that calculates a metric that I think is genius in determining commercial intent. It's called Market Samurai.
Also, you want a keyword you can realistically rank well for. So if your competition is 1000x stronger than you with a million backlinks and a PageRank of 7, you realistically will never rank well for that keyword, so don't waste your breath. Go after keywords you can win.
4 Things to Accomplish in Keyword Research:
-High Relevancy
-High Traffic
-High Commercial Intent
-Low SEO/PPC Competition
So that's why you do keyword research, to figure how how plausible it is for you to accomplish those four things.
As far as the how, check out this in-depth post:
http://theinternetmarketingtools.com/keywordmethod/
Market Samurai is a great keyword search tool to accomplish all of that, so check this review out:
http://theinternetmarketingtools.com/marketsamuraireview/ |
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