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shaunybhoy | Best way to advertise website (small business)? |
With a monthly budget of around £250 ($500). What would be best way to advertise business.
Any hints, tips |
 |
 
imisidro
|
With $500 per month budget, you can use pay per click advertising in the search engines to reach audiences looking for your products or information you provide. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com . Track your ROI carefully and find out which keywords bring in the most traffic and the most conversion.
In addition to spending for advertising, you can also do online marketing strategies that are effective but free. Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/SEO.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/ |
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gowestgurl
|
I will tell you what i have done, i have 2 business's , i made postcards on the internet, for my business and advertised it on the postcard, and then got into a yellowbook or phone book and sent it to everyone in there. I know u think well thats not going to work, but you will be surprised @ how many people do respond to your postcard . Just keep track of everyone you have already sent it to, and do surrounding areas.
Then another thing i did , was called alot of business and got their fax number, i made a flyer & faxed it to everyone within a 60 mile radus.
i have been self employed , by word of mouth now, at first it was the cards & flyers, and i make a really good living w/my business and its not much expense if you do it ur self.
What ever ur selling or can do, if its a good product or u do quality work.
Ur advertising by word of mouth by clients will make ur business grow...
trust me it works!!!! good luck |
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taketwo
 |
yahoo and google may have good deal for you. |
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Bryn T
|
That's a pretty good budget to work with.
I'd reccommend trying several methods to see which works best for you.
You can find several methods to do that by exploring the links here:
https://ecommbiz.net
By allotting some money for pay per click (you can even localize the customers), some for underpop ads, some for targeted emails and some for banner ads should give you a pretty good idea of what will work best for your specific site.
You'll find several companies for each option on that site. |
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larry l
|
HI
Try this search engine it is new and will be the next google.Opon sign-up you get $50 in ppc advertsing and your very own search portal,plus one FREE keyword.with every search you preform they pay you in ppc currency so you don't need to spend your money and use your cash else where.they are setting up a blog community so you can also advertise there as well.there is no obligation to you,here is the link . |
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bearndrag
|
Go online!
There are tens of millions of small local businesses not yet online. Those who are online? They die deaths of quiet, no-traffic desperation.
Build a Web site that WORKS... one that delivers 100 times the benefits of a Yellow Pages ad, at one tenth of the cost.
http://localbiz.sitesell.com/mla.html |
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Radio Girl
|
you can advertise for free in many search engines on the net
you can also pay for simple but effective BANNERS as advertisement in various websites, including the big on line newspapers. |
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Chrystopher P
 |
contact yahoo, or maybe rtry a blog site simliar to the topic, good luck |
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alanmm1102
 |
e-mail |
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Mondo
|
Offer something free that's in your budget
check me out at www.mstees.com
if i get too many hits my site will time out if so give it an hour and try again |
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