bewarethecrazyfox
 |
Advertising can influence people's thinking and their behaviour, but it can't manipulate people.
If an advert is seen as manipulative, then people will reject it. I've worked in advertising for twelve years now and I've yet to see a single manipulative campaign work. Manipulative arguements are seen as such by our tarket markets and are treated with the contempt they deserve. Yes, people may still behave in the ways that the advertiser wants them to behave, but it won't be due to the advertising campaign.
Advertising is just communication at the end of the day, and communication has the power to change people's lives. It's the only way we have for ideas to spread from one person's head to another. Our communications can be funny, staid, sad, hard sell, soft sell, energetic, minimalist (and yes, repetitve and irritating too) but they can't FORCE people to do anything. Because no message ever affects every person who reads/hears/views it exactly the same way each time.
Not even the Bible can acchieve that - how is an advertising campaign supposed to? :-)
Hope this helps.
PS: In case you were wondering - subliminal advertising is a complete myth! No special powers, no hidden meanings, no covert sexual imagery - it's all total bunkum! |
gone fishing
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Absolutely. Companies bombard you with multi-media advertising of products so you remember the name when you shop. Both attractive and irritating ads work.
It has nothing to do with the quality, but with brand or name recognition.
Companies spend less than 1 per cent of their profit on ads because they work. Politicians on the other hand spend a lot more and get less back. Negative advertising in this arena is starting to get negative feedback. And most political ads are aimed at the converted anyway to get them fired up.
Mass mail outs are relatively cheap and actually have a 10per cent return rate.
When a new product is introduced, it's the ads and promotion alone that make or break the product.
Advertisers used to do even better when they used subliminal advertising with messages and images hidden in the ads or flashed on a screen so fast you cannot see them, but your brain does.
So advertising influences the choices you make. |
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