Can anybody explain me the difference between sales & Marketing ?

Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.

Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it candetour your growth.

Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them.

It's the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.

The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance.

Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead. When the prospect hitsthe"warm" level it's much easier for the sales professional to close the sale.

Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead. When the prospect hitsthe"warm" level it's much easier for the sales professional to close the sale.

Do you see the cycle?

As you see in my explanation above it takes multiple contacts using both sales and marketing to move the prospect from one level to the next. That is why it is import that you develop a process that combines both sales and marketing. This will enable you to reach prospects at all three levels; cold, warm, and hot. It's all about balance.

Are you unsure of how to integrate your marketing and sales?

Try this. Take a few moments and divide your prospect lists and database into categories of cold, warm, and hot leads. Then sit down and identify a strategy on how to proceed with each individual group.

For example you could try the following methods of contact:

Cold Lead Strategy - Send out a direct mailing or offer them a special promotion
Warm Lead Strategy - Try a follow-up call, send out a sales letter, or schedule a special seminar or training session to get all of your warm leads together.
Once you've moved your prospect to the "warm" level it's time to proceed in closingthe sale. This will be easier to do if you somehow engage the prospect. You can do this by conducting a one-on-one call, make a presentation, or present a proposal, estimate, or contract.

What if you are uncomfortable with the sales or marketing process?

An alternative that often proves successful is to partner with someone that possess the talents that you feel you lack in. You can do this by creating a partnership, subcontracting, or hiring in that talent.

Remember the key to success in marketing and in sales is balance

In a general sense, sales requires sales representatives to present the product, procure the actual sale and follow up accordingly.

Marketing eliminates the human interaction of the actual sales reps and depends more upon the display, packaging and advertisements.

But nothing happens in our economy until someone sells someone a product, a service or an idea. In other words, human interaction will always be necessary at some point in the sales process. Giving good sales reps a guaranteed sound financial future.

Marketing is the concept of laying out a road map for offering a product while Sales is the art of selling

for the sales u don hv to go any where, but for the marketing u hv to go fields to fields.
sales eg. = Shop, showrooms etc.
Marketing = Contracts, Clients, door to door, product target etc.

Hi mandar, common people use marketing and sales as similar words. But come to the business environment these two words have different meanings. Sales contains selling the products or services. But Marketing contains product pricing, promotion, place of selling and different starategies which boost the company profits. If you consider marketing is ice burg sales is just tip of ice burg. Sales is the small part of Marketing.

Marketing: They come up with product positioning in the market place. They come up with promotion, advertising and other ideas as well. It is an idea place. They also monitor progress to see how well their idea is working in the market place.

Sales: Follow Marketing's strategy of product positioning. Keep to the ad's strategy. Tell the story to the prospect; Convince the buyer. Increase revenue for the company.

M and S work hand in hand. One cannot exist without the other.
IOW, M tells S what's the best way to do it. S does what M wants and gives feed back as to what strategy works best. One hand (M) washes another (S).

Get it? Hope you see the difference clearly.
Both are important for an organization.

If you asking this Q because you are embarking on a career, or planning to take courses at a U., your personal goal in this area is your only guide after you know the difference.

MArketing is getting the right product at the right price, in the right place and using the right promotion at a profit. Sales falls under the promotion piece of the four Ps. Sales falls under the umbrella of marketing.

Sales is offering (the benefits and advantages) a product to an end consumer through the physical presence of the company representative. Marketing is "selling" through a medium other than a direct physical presence, Marketing is also formulated to sustain and grow Sales through many channels such as TV, Media, Print, etc.

think dis is a very old nd normal question. still your question is self explanatory.

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