 Anyone know any sites i can post ads on? Im trying to sell left over woodstock 94 posters i recently found.? |
| Im using craigslist and myspace right now and have made a couple sales. Wondering if there are any other websites i should try.... |
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 Is it better to major in marketing and minor in fashion merchandising or the other way around? |
| i currently transfering to a school that offers fashion merchandising and dont know if is better to major in it or minor in it and major in maketing because i would have more ... |
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 Advertising ... online? |
What is the best service to use that will get your web site out there on all the search engines? anyone have any experience?
Additional Details
I guess what I am asking is seo service ... |
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 Marketing ideas for a removals company? |
Hi,
Just started a new removals company and am looking for ideas to aggresively market the new venture.
I have lots of ideas on the business plan but would like some input from ... |
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 Graphic Design? |
| My gourmet coffee & specialty teas manufacturing company is about 18mos old (we bought a company already in business & changed the name and direction) ... we're now ready to start ... |
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 Whats better, Advertising products with PPC or advertising with free places? |
FREE PLACES like youtube, yahoo answers, forums,
Iv actaully had more ppl come to my site from the free places instead of the PPC!
Which 1 is better?
THANKS... |
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 How can i make MLM business succeed? |
| ok, i recently started with a dental benefit discount plan. the job is to help people make money (www.iboplus.com/12874603) or save money on their chiropractic, dental , prescription vision benefits ... |
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 What should I put in an ad?? What are the usual things that go in an ad? |
| My parents are starting a cleaning business and they want me to do them the favor? Things like phone numbers and contact information are a must, but what else?... |
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 Any ideas for a motto for a newspaper delivery service? |
| We are taking over a newspaper delivery service (- to the home) and need some imaginative minds to come up with a motto.....Thanks in advance!... |
|
 How can I get more business for a motorcycle detailing Business? |
| We charge $99 for a full detail and run ads in local papers. Any and all ideas are welcome. If someone has done detailing and can tell us what the marketplace is really like will be helpful.... |
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 I need to find out if travel agents.com is real or if it's a fraud? |
| I receved a phone call from travel agents.com and they told me that I quallifiyed for a 3 day 2 night vacation with 400.00 worth of airline ticket's and they told me that all i had to do was ... |
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 TV Ads for products always $19.95?? |
| Why is it that all things that are being advertised on tv like the ones that you have to call to buy something are always $19.95??? I find this very weird.... |
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 If you dont know very much about a potentially profitable niche you discovered, what steps can one take to lea |
| for example, assuming i find that 'weight loss' is a very profitable niche, but i do not know very much about it, where do i go to get information on topics like this so i can create an ... |
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 What are the legal ramifications of selling a non-existent product? |
| For example, in the book the 4 Hour Work Week, the author suggests testing business ideas by placing ads for the theoretical product and after the order is submitted, telling the "customer" ... |
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Eric Chan | Can effective advertising campaign change demand of the product? Examples? |
Do advertising campaign always help change the demand of a product? Or it just sometimes helpful? Examples? |
 |
 
Chico Infierno
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I would say yes.
All ads are specific in what groups they are targeting as potential customers.
Some examples:
In the May, 1915 edition of Harper's Bazaar magazine featured a model sporting the latest fashion. She wore a sleeveless evening gown that exposed, for the first time in fashion, her bare shoulders, and her armpits.
A young marketing executive with the Wilkinson Sword Company, who also made razor blades for men, designed a campaign to convince the women of North America that:
(a) Underarm hair was unhygienic (b) It was unfeminine.
In two years, the sales of razor blades doubled.
http://www.quikshave.com/timeline.htm
What an effective ad campaign does is create or identify a need or desire to the consumer. Such as ads for Heart medications, Viagra, Milk, and the Motorola Razor campaigns did.
When Chevrolet tried to sell Their Chevy Nova in Mexico it didn't sell because in Spanish "no va" means doesn't go.
The original Apple Macintosh commercial during the 1984 Super Bowl did just that, but not in the way most people think.
The ad was the first example of event marketing, and is popularly credited with starting the trend of yearly "event" Super Bowl commercials."
http://en.wikipedia.org/wiki/1984_(television_commercial) |
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bba
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Well if the ads are good may HELP, for example.....the sony ericsson comercials in latin american have made that people look for them. |
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coolasfreezer
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The answer is Yes it does but unfortuuatly in the last few 10 - 15 years advertising costs have risen about 300% so is it cost effective, the answer to that is simple, if you have the money you can squash the competation and be last man standing, if your one of the little businesses how do you get going at such high rates and that is why there are a large number of businesses that fail these days, it would be interesting to run a graph of rising advertising cots alongside the number of failing small businesses, I would bet the farm that there is a direct corrolation.
These days the only way to excel in business is to have such low overheads in all other areas and to have the price of your product purchased so low (or unique) that the big boys cannot touch you, the only other option is to be in a very specialised field.
I import and sell direct.
Some things i import have really serious margins.
I have a warehouse were the rent has not gone up in 20 years. I emply no staff, I use a forklift to move the heavy stuff.
You really cannot operate cheaper than this.
It is still tough to justify the dollars charged for advertising.
Big business and goverment are working together to make it hard for the smaller business.
If you doubt this go and ask all the people in those giant shopping centres what there REAL rent is and if they think it is rational or reasonable.
At $600 per sq metre plus a percentage of the turnover it is daylight robbery. |
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Nadine - Unity CEO
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You gotta be joking! If it didn't, why would billions of dollars be spent on advertising and marketing per year? Coke, Marlboro & Budweiser are the most valuable brands in the US. |
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clikondavid
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If your advertising is not changing the demand pattern for your products and services, then stop advertising right now.
Advertising is expensive becuase it works.
Here is a prime example
In the UK in the 1970's there was a cheap Belgium beer that was not selling very well. The owners withdrew the product from the market and then relaunched it as a Premium Beer, with a superior taste etc etc, of course this was matched by a superior price. The resulting ad campaign drove sales through the roof and it remians a premium beer in the UK market - the beer was Stella Artois
Marketing history is littered with success stories like this one. |
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