Darren
|
Color is not the primary cause for an ad to work.
The most important thing is that the OFFER match what the target customer WANTS and is in a POSITION TO BUY.
As long as you don't pick colors that will make the ad hard to look at, you will be fine.
In general, dark copy on a white background is easier to read than light copy on a dark background.
Also, in general, nature does the best job at mixing colors. Take any fruit or vegetable, landscape picture, etc., and look at the colors at play. E.g., watermelo is pink/peach, green/yellow, and brown (seeds), Forest scene has shades of greens and browns, blue sky, yellow/white light, A mountain has gray, white, blue and yellow (sun). A meadow has green, blown, yellow, and maybe a highlight color of any flower, eg purple. look around you, and you will find good colors. One of my favorite ways to come up with color palettes is to look at clothing catalogues, especially banana republic. They do a good job of showing cool color combinations. |
Farm bred, grain fed, all natural
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Purchase a color wheel at an arts supply store. Use two adjacent colors and one color directly opposite on the color wheel. This formula gives you a pleasing and eye catching look to your advertisements. |
amadeus
 |
The top colors for making advertisements look catchy are medium range of blue and red.
Red catches the attention. It means excitement, thrills, flash and something new.
Blue has the meaning of trustworthiness, loyalty, and guarantee.
These two colors exert a powerful attraction on the viewer.
amadeus |
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