Do marketers have the ability to control our desires or the powwer to create needs?

marketing tactics main concern is to create a want. an artificial need....if you will. however, our needs never change. we need shelter and food.
successful marketing would include creating a way to make people believe a product will be more convenient or more satisfying.
however, not a need.....a more attractable way of obtaining the need.

Marketing is not about controlling. It is about creating an emotional bond between what you don't have, be it physical or mental, and a product that will fill that void.

they totally create needs. Who needed a nose hair trimmer befor they were created/marketed. there are many things out there that we were doing just find without that now we need

A good marketeer can sell you anything whether you need it or not.

Well in the eyes of their clients they do. But in reallity they don't. At most they can generate some interest but if the product is not useful people will figure that out and quit buying them regardsless of marketeers.

No, they don't it may seem that way, but they are merely following our lead.

They are very good at it. Many create "word of mouth" campaigns that recruit your co-workers, friends even family members to tell you about certain products.

When we're being "sold" something, we have our guards up. We're thinking fo reasons not to buy it. The humor of television ads gets us to bring our guards down. If it's a good comercial, we'll talk about it, creating "buzz." Marketers love buzz, any buzz.

Many times we want to emulate someone, whether they are on TV or in our lives. Marketers can find these people and will ask them for input on products. The early-adopting trendsetter gets the product because they like it, and we buy it because they like it.

Do you want to dress like your boss? Own the same car his boss drives? Send your kids to the same schools?

This is where the line between wants and needs gets blurred

This morning I spent $11 for breakfast for my fiance and me at McDonalds. They got my order wrong and they didn't even have gamepieces on the extra hash browns I ordered just so I coupld play in their Monopoly Promotion. They charged me extra for orange juice without telling me. I felt realIly stupid because I had been convinced to over pay for food I didn't like because I wanted a "free" ringtone for my cell phone because none of the standard tones are acceptable to me. I called their "customer care" line and was told that the "promotion is ending" so the owner may not have purchased enough to last. There's three weeks left! They wouldn't give me game pieces for the three extra hash browns I ordered and are sending me vouchers for two breakfast items so I can eat more of their disgusting product . Next time, I'll just buy the ringtone and get some eggs, pork roll and english muffin on my way home from work on friday.

Do you see what's wrong with the above scenario? I went to McDs for reasons CREATED BY MARKETERS and now I feel utterly taken advantage of.

Strong marketing is like getting money from the consumers pocket through his desires and needs.

They can't controle you, your need,s, or desires but they can influence them.Their whole job is to mnake you want something or think you need it.

only have the power we enable them to have

Enter Your Message or Comment

User Name:
User Email:
Post a comment:

Archive: Forum -Forum -Finance - Links - 1 - 2 - RSS - All RSS Feeds
The Causes and the Results. 0.024
Copyright (c) 2011 Financial Crisis Wednesday, May 23, 2012 - Terms of use - Privacy Policy