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 I need some marketing ideas? someone please help me?
Hi All,

I work for a Labour Hire company in Queensland Australia.
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10 points for the best. Thanks a lot!
Additional Details
Just want to repeat--no obvious sex ...


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Thursday
Do you believe that companies discriminate against Muslims while favoring Jews?
Many a times have I seen Hanuka (sorry it is spelled wrong) dog toys or ribbons on chocolate boxes for Jewish-Americans, a minority. I have no problem with this...but I have read that there are just as many Islamic-Americans are there are Jews, and never a time can I recall seeing something (a gift card design, etc) catering to Muslims and/or Ramadan...and I also have not heard of any clear reasons to think that Muslim-Americans don't eat chocolate or have dogs or purchase gift cards, etc!

What say you?
                     
 




Mildred S
yes, i think muslims are dis and jews are favored. i've been to isreal / palastin 3 teams and 'i've seen it here.


Jeffrey W
Absolutely not. Companies do not discriminate against Muslims while favoring Jews.

Companies discriminate against non-users of their product while favoring heavy users of their product.

Jewelry companies discriminate against poor people while favoring rich people.

Dishwasher makers discriminate against men while favoring women.

Razor blade manufacturers discriminate against women while favoring men.

Crucifix manufacturers discriminate against Jews while favoring Catholics.

Hopefully you get my point. Advertising is about dollars, not discrimination. If Muslims are the majority user of my product, then I will try to advertise to as many Muslims as I possibly can. If I'm selling copies of the Torah, it will not do me much good to advertise to Muslims.

Marketers don't discriminate. We advertise to whomever is most likely to buy our product.

If you think a group is not being marketed to properly, then you have an opportunity to make a very lot of money. Go for it.
Design a product, find a manufacturer, and make a lot of money. It's the American way.


Victoria
I'd say that displaying gifts for Eid and Koran scriptures in a shop window is a good way to get a rock thrown through it in these nasty intolerant times.

On the upside at least Ramadan hasn't suffered from the commercialism of other holidays, but I'd imagine that's cold comfort.


BMCR
Apparently, you have a poor understanding of what discrimination is.

A company is not required to provide holiday items for a specific religion or group just because it exists. Its called business. If a company thinks it is worth their while, they will sell items that they can make money off of. If they think they will not make money, they will not produce it. They, in fact, could be wrong. In that case, it is their loss.

And for the record, there are NOT as many Muslims in America as Jews. There are aprox. 1/3 to 1/2.


hektor
Rating
Itz not that they're discriminating, itz just that pretty much everything that westerners apply onto Muslim culture turns out offensive so they just ignore them to avoid conflict.


vvhiitefang
Rating
Don't know you, so don't take this personal....

But no Jew ever did anything like 9/11. Arabs have got to re-earn the trust of the American public, to demonstrate that they are different than those guys.

Jews have worked hard to earn respect in the US for generations, and deserve the fruit of their efforts as a part of American society.

A tremendous amount of Blacks, Hispanics and Orientals, all of different backgrounds and attitudes, have done the same.

That's what makes America great- opportunity.

But when I saw that an upstanding Arab(Lebanese christian) doctor was raising money for Hamas and their homicide bombers ... that's when I started to have more doubts about things....

Hope you're different.


thing55000
Give it time. A decade or two and the Muslim population will likely be just as caught up in the consumer rat race as anyone else.

At the moment, they are a 'new' market. Once advertising and marketting firms find a way to project products at that market, that will be their peace and quiet gone.

As for discrimination ~ nonsense. Jewish Americans are probably known to be consumers of certain goods and products, so marketting is directed to them. And because they have been part of the US demographic for a long time, the marketting profile already exists.

It's not like these things just sprang up in the last five years.

Cheers :-)


CC
Rating
If you read business magazines you would see that muslim consumerism is a growth market. (It has nothing to do with that crap about 911. That would be like saying a company won't sell products to people with brown eyes because that was the eye colour of the suicide bombers.)

Muslims are very parsimonious in their religous traditions so at this point, ramadan cards or lights wouldn't suit their sensibilities. However, many food companies such as Nestle are using Halal friendly manufacturing processes and banks are offering financial services that correspond to the Koran's instructions.

It's a fast growing religion and cultural group so eventually companies will catch up. It's true that almost any business puts money before any personal discrimiations. Right or wrong, this is how capitalizm works.


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