Rex Whataguy
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"Yes."
More seriously, people have all kinds of innate needs. Some are going to be stronger than others (refer to Maslow's hierarchy of needs), and others are just wants.
When a business spends on marketing, they're generally doing it to boost the top line (revenues).
Creating "need" where none exists, or where desire is light, is an expensive proposition. So, yes, marketing does it... but it's not a main thing that marketing does. The ROI is much higher in shifting preferences (buy Pepsi instead of Coke, or Progresso instead of Campbells) rather than creating needs.
Good luck,
Rex |
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Frances L
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Consumers have an innate need for products that Marketing introduce and explain. |
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peach_campbell
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I think it's both. There are some things comsummers need and are provided by marketing. Then there are the things nobody really needs and marketing invents anyway. As soon as there is a new commercial out for something, suddenly everybody just can't live without it. Meanwhile six months ago there was no demand for it. |
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Kerry K
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People that have a product or service have an innate need to sell their product or service, thus the need for advertising and marketing. Do we really need half the stuff we own?
Do we always WANT things? That's what marketers hope for, that we want, Want, WANT! |
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robert_ranchero
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The main concept of advertising is to create a need where there wasn't one. In other words You design an ad to convince your target market, that they need to have this product, or service |
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tanyae2002
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Both. |
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bearwarren1
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For one thing, it depends on whether you are a supply side economist (Reagan presidency) . Supply can create it's own demand, but the phenomenon can be volatile and can create demand not significant for increasing the GNP. We don't need more throw-away items to purchase, but the stale choices are plentiful. |
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charbarski
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i beleive that consumers have a need for certain products while marketing creates a want for others (we need toilet paper we want flushables wipes) (this may not be the best example but you get it right) |
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composertype
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Marketing creates the need. Think of it- Humans don't need 10% of what they buy. Marketing also gives an object status- through marketing a person who drives a $40,000 car is given the feeling that he is a better person than someone driving a $20,000 one. |
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chrislmcsherry
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customers have a innate need |
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jeremy75
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Neither. Marketing doesn't create a need, it creates a want. Who can really say they "need" a porsche? They may really, really want one and even believe they need it for something, but it the end it's just a want. Same as the newest computer. In 1982, if you had a Commodore 64 in your home, you would have "felt" like you had everything you "need". If you had a commodore 64 in your home now, it would probably be in a box, under the stairs with 3 layers of dust on it. (Does anyone remember when floppy disks actually were floppy? lol) That's because the marketers had to tell you what type of computer you "need" until you believe it. The only innate needs we have are food and air. Air is still free and if you were stranded in the middle of the woods for 3 days, you would eat things that make you turn away from the tv when you watch fear factor. |
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?
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Talk about a marriage made in heaven. A lot of consumers like the latest. Remember the Pet Rock in the 70's ?
There's sufficient people with money burning holes in their pockets and marketing is an outlet for other peoples creativity on how to get that money. |
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