Does anyone buy a product solely because it has celebrity endorsement?

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Does anyone buy a product solely because it has celebrity endorsement?

Have you bought a product just because a celebrity has said they use it? How influenced are you by this form of advertising? Would you swap brands just because, say, a movie star you admired started using it?
Vast amounts of money is given to sports people to advertise sports shoes; or movie stars to say how good a hair shampoo is. Is it cool to copy?

bostonianinmo

I am actually highly SUSPECT of celeb endorsements! I'm actually much LESS likely to buy based on a celeb endorsement.

My take on it is this: If they have to spend all that money to try to get me to buy the product, what's wrong with it in the first place??

Paolo Xavier

if the product is new in the market, i solely depend on the celebrity endorser! but if i have tried a certain product which falls down to same product line, i would go to what i've already tested! because loyalty is hard to gain!
its not cool to copy! originality sticks well to the consumers!

msjuliet2005

I don't

manic

I think a new product with a celebrity endorsement would sell better than a new product that nobody endorses.
It depends on the celebrity.
If Brittany Spears endorsed something I would go for another brand.
Sporting equipment won't survive without a celebrity endorsement.
Most of the time I don't care who uses the product.
If Richard Petty told me personally what oil to use and why I would take his advice.
If his name is on the bottle it doesn't carry as much importance.

dappersmom

heavens no, i think it makes you aware of options or new products but i'm going to buy things only because they work and i like them regardless of what anyone says.

glglgle

no they buy the best brand

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