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Ericka M | Does anyone have suggestion on a marketing plan to sell dancers clothes to exotic dancers? |
I am interested in selling dancer clothes to exotic dancers, and would like some suggestions on a marketing strategies |
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Holly O
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Go to where dancers hang out online, industry news, etc. and get some references to your company out on the web.
Go to a local club and offer to let some of the dancers have some free samples so they can talk you up to other dancers, etc. (true Word of Mouth advertising).
Approach other companies to act as a wholesaler to that industry if you want both direct to consumer and business to business.
Check out your competition and see what they are doing. . . |
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flywho
 |
Nothing beats person-to-person presentation here.
Dancers are notorious impulse-buyers. Go to the clubs where they work and gain access to the dressing room. Most managers would allow you do do that as they have an interest in the dancers wearing hot new costumes.
Take a few great pieces with you. Wait until each dancers has had a chance to see your wares when they freshen up in the dressing room between stages. They'll have tip money in cash, ready to buy.
In one night, you can probably visit 3-4 bars and sell out everything you've got.
Oh, and the adult stores do NOT have that market sewn up. Most of the stuff for sale there is not suitable for dancers. There are certain rules for dancer's costumes, and they are different than what a prostitute would wear! |
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Munya Says: GFOD
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I think Frederick's of Hollywood has that market all sewed up.
Pun intended. |
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l'il mama
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Your best bet is to just take the clothes into the club in the dressingroom. Dancers are impulse buyers because their money is easy come, easy go. I used to dance and I know you should just show up. |
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knowledge
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go to some clubs and offer free clothes to women that refer other clientele...they market for you and have more access to other stripers so you have time to market other ideas. |
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vdeomanz
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Isn't that a bit like selling Ice to Eskimos? |
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dk
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The best way to do this is to make a few samples, have your friends model them in order to build a portfolio to take around to the dancers personally. Make sure they can choose colors, etc. Do not be afraid to ask them questions on what they want rather than what you want to make for them. You are, afterall, asking them to put up their money for something they already have access to.
Also, you might want to offer some sort of discount or free outfit or something to the dancers for allowing you to put them into the portfolio.
Most of all, be professional at all times! |
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