 I need your advise (so important for you and urgent for me)? |
I found a new painting tecqnique....Shhh...its secret....But i need your advise that to draw.....WHAT????
What should i draw to sell more....Please .......
Say ... |
|
 What would be the best way to advertise a website? |
| I have been using addweb programs but i havn't had any positive results.... |
|
 How do i get my website on google and yahoo search engines? |
| my new website http://neilsfootballgift does not show up on search engines even though i have asked them. can you give me any tips on how this can be done for free........ |
|
 Hi, I want to know about online surveys. Are they any honest ones out there that actually pay? |
| I hear most of the common online surveys and focus groups are fraudulent. The problem is how do I locate the real guys that pay when you want your money and not at the end of the month.... |
|
 How can I get more traffic to my website? |
I am posting ads in classified websites, but my ad seems not working well. Maybe not enough attracting for others to click on my website link.
Suggestions please?... |
|
 How long does it usually take to get comfortable for your first job and know how to work things? |
| just started working at a pizza place, which is my first job. I get anxious and stressed out because dont know how most coworkers and bosses will handle my inexperience. and how long it will take ... |
|
 Business name? |
| Hi, I need some name suggestions for my business..I'm selling women's shoes, apparel and accessories..I need a very catchy but not corny business name. Hope you could help me..Thanks =)... |
|
 What is the best source for genaration traffic? |
| i am working for http://www.goiit.com/ can you suggest me best way to get traffic but not bounce rate ... |
|
 Who is your favorite product mascot? |
Out of all the hundreds of thousands of product mascots out there, who is or what are your favorite(s)?
You know, like the Trix rabbit, the snuggle soft laundry teddy bear, the talking ... |
|
 Does your looks (being short or monority or women) affect the employer's hiring descision? |
| There was a statistics showing that most people who are in a high position like CEOs and executives are TALL-WHITE-MALEs. do you think employers discriminate applicants based on their looks, gender ... |
|
 Are you more likely to buy from a well designed website, or a poorly designed website? |
| This is a marketing question we're asking everyone to see what type of responses we can get. Best answer will be chosen!... |
|
 How can i increase traffic to my website for free? |
| I have just built a website and i am just wondering how i can increase traffic to my site. it seems like nobody ever visits my site. and when i typed it into two search engines it didn't even ... |
|
 Wheres the best place to advertise my web site for free? |
| ive finally done it, ive spent almost 2 weeks non stop making my web site, and ive finished it nearly, i have the business cards ready and just need to tell people about it now, so wheres the best ... |
|
|  |
Juby | Failure of new coke? |
In 1984, Coke introduced "New Coke," a drink with a slightly different recipe more intended to taste like Pepsi. In the blind taste tests, New Coke fared very well and most people surveyed said they preferred New Coke over Pepsi. If this was the case, how come when Coca-cola launched the product, New Coke failed so miserably? It was a complete disaster. There were protests around the country. How does a product that tested well in market research utimately fail when on the market? |
 |
 
Andrew C
|
You can't be all things to all people. You can't use a sample market research group to test brand affinity. Brand equity is a function of affinity, experience, and promotion over time.
If Sony puts out a toilet, people will rebel and say, "Sony doesn't belong in the toilet industry." Likewise, Coke tried to be the "sweet" soda and the consumers can see through that. They want the classic American taste and even though the "New Coke" tastes different and possibly better, it still "feels" like it tastes better. It's all about branding. That is why we feel safer when we drive Volvos than a Mercedes, even though both cars perform equally in crash tests.
The protests and push-back from the country was a result of Coke's up-sell agenda. People think of Coke as an all-American company. When they start trying to change their image to appeal to a larger audience, people start perceiving the "sell-out" persona. By selling out, it abandons their core market of loyal drinkers, just like Mac users getting frustrated about the Intel chip in Apple computers. The Coke loyalists don't want to feel like they are being capitalized on. No one wants to feel like a company is abusing their loyalty by shoving unoriginal, copycat products in their face. |
|
geekgirl
 |
Because people don't like to see their favorites change. It freaks them out. When it came out, everyone was like "Oh, yeah, I really DID like the old Coke!" |
|
webjnke1
|
Cause the ones that liked the classic were upset about it. But I agree ... I liked the new Coke. I don't know why they couldn't just make both, and maybe they tried. |
|
j_f_sebastian82
|
Sergio Zyman presided over the introduction of New Coke in 1984. This was a difficult task, some would say virtually impossible. It faced two substantial problems. The first was the powerhouse of marketing at Pepsi, the second was the huge loyalty Coke had developed and New Coke would have to leap over before earning it's place in the top two best selling drinks. The cannabalism of it's own market by Coke was a bad move to start with - though one which the 'experts' thought would work. Pity they weren't marketers.
It's been the same at MacDonalds who got into Hotels at one point. Companies often look for areas to broaden thier base and make dumb moves. The 'experts' make these suggestions, but might not have to pay the price of failure the way the company does.
One interesting spin on this is what car companies do. They are now practically reinventing their range every three years, with new models. This often allows them to take advantage of reduced manufacturing costs (through technological developments) by designing the cost savings into the new model. The result is what appears to be a 'New' Ford Focus, is one adopting cheaper manufacturing techniques. It appears to be more valuable in all respects and a better car. It may well be a better car for the manufacturer, though not necessarily for the buyer (which is why new cars tend to look like one another - they're all being manufactured in the same low cost manner). We are sold this as "new Style' and a lot of other things.
If you analysed New Coke you'd probably find that the ingredients were easier or cheaper to aquire (or stored longer) than the Classic ingredients. So the
improvement was probably for the copmpany - not the consumer. As it was, Zyman made a brave decision and created a huge success by revamping Classsic Coke - so retro it's new and improved!!!! Amazing guy, and an amazing story.
If you want to know more about this guy, check out his book - The End of Marketing as we Know it. It's really a great read and essential for marketers in the 21st Century. |
|
gizmogizgismo
|
good question juby! I'm not sure but do you remember tab clear..you know the coke that looked like lemonade! i actually liked it but wheres that now? if you still get it in America ignore this. |
|
lost_little_soul2001
 |
if the marketing behind the product is not sufficient the product will ultimately fail, people don't like change they stick to what they know, a person will 9/10 times return to their original brand |
|
Thea
|
it became a controversy and people fought over old coke vs. new coke. coke eventually brought back coca-cola classic. people don't like to have their favorite products tampered with. plus, there's so much variation between cans and bottles and fountain drinks, that it's probably hard to really know the difference outside of a controlled research environment.
it's less about taste than perceptions. |
|
javelin
|
People who liked Coke did not want to drink Pepsi. Coke is Coke, never mess with a good thing. Then again, that whole thing likely revived Classic Coke. Marketing genius? |
|
Okivisionphoto
|
Because it was a blind taste test, the consumer wasnt told that it was coke, just a coke product. We as humans look at the label and mentally know that it is something different then what we are used to and therefore will resist change. Marketers look at this all the time and thats why when they change a product they change the label also. |
|
hurst7t9
 |
Coca-Cola is a part of American culture. To change that would be like changing the American flag to a pattern more fashionable. That being said, I liked "New" Coke and they probably should have marketed it along with Coke Classic instead of trying to replace it. |
|
subbu
 |
The best course is to conduct another survey and to rectify. The previous survey might have been biased. Give a new name based on the survey. |
|
| |
|
| | |
| Questions List |
Answers | Last Post
| | | |
11 | 10 minutes(s) ago
| | | |
11 | 28 minutes(s) ago
| | | |
11 | 53 minutes(s) ago
| | | |
11 | 3 hour(s) ago
| | | |
10 | 7 hour(s) ago
| | | |
10 | 9 hour(s) ago
| | | |
11 | 2 day(s) ago
| | | |
11 | 4 day(s) ago
| | | |
11 | 2 week(s) ago
| | | |
9 | 2 month(s) ago
| |
|
Homepage 
Financial
Forum 
Advertising & Marketing 
No Spam
Adult 
Gambling
Unfinished
Deception
Plagiarism
Not English
