 What is the best web hosting company? |
| A company that is thriving, been around a long time, offers a good "product" at a fair price, really good uptime, offers easy to use website creation tools which don't lead to a poor ... |
|
 How do I build website traffic for free? How to get links to our site? |
| We have just started a new online business. We have spent money on a quality website offering a great product for families (fun pictorial based chore system). I am looking for advice on how to build ... |
|
 I need help i need to come up with something to sell? |
| i want it to be somthing that people are interested in ... |
|
 What is the best way (cost effective) to promote my website? |
| I started a business last year and have a website up - but no traffic. How do I promote my website without spending thousands of dollars?... |
|
 New internet boutique in order to take care of my elderly parents, how do i get more traffic to my website? |
My elderly parents need help financially so i started an internet website www.sweetlady_boutique @sbcglobal.net so that i can afford to help pay bills.
How do I get more traffic to my ... |
|
 How to make my website more popular? |
Hi,
I recently made a website (http://www.halo-central. but right now, it's gaining little attention.
Can anyone give me tips on how to make more popular?
T... |
|
 We've got one year to raise 30,000 dollars for a non-profit. Any new ideas versus the tried and true? |
| In the past we've done spagetti feeds,car washes, lawn maintenence and even door to door. Just thought that someone might have an incredible new way to go. Thanks!... |
|
 What is a good way to post your babysitting ad on the internet? |
| I have quite a few babysitting jobs already, but I'd love to get more. I want to know a way I can post my resume online.... |
|
 Hi! I was wondering if anyone knows any legitamete paid survey sites? |
| I need some extra cash and I heard that some companies pay good money for your opinion, but there are so many websites that offer that, that I dont know which ones are legitamate and which ones are ... |
|
 Would you look in the yellow pages or on-line search if you need electrical repairs to your home or business? |
| I am increasing my advertising budget and trying to find the best way to spend it. More often (it seems) people are searching on-line for everything. But I am not sure if that applies to electrical ... |
|
 Who thinks Bottled Water is a rip off? |
| I see it in stores, a 6 oz plastic bottle of water selling for 1.25 to 1.75. People, this is simply, REVERSE OSMOSIS WATER.... |
|
 Besides business cards and pens, what are some other creative items/knickknacks to promote your business? |
| Examples: license plates, cups, magnets, coasters etc.? What are some more examples for your business? Where have you seen business ads? The most creative will get the BEST ANSWER!... |
|
 When creating a newsletter, do you? |
| Do you include terms and conditions of your business? I am not sure because I think its supposed to be fun and informative????... |
|
|  |
Andrew S | For which types of customers is telemarketing more effective? |
Are other marketing channels more effective for certain customer types? |
 |
 
Mr M
 |
In responding to your answer I have assumed that you are referring to financial marketing.
The type of marketing a company uses will depend on the type of customers they are after.
In general the following can be applied:
Telemarketing, letter drops, internet sales, national press: Ususally the lower middle and working classes will respond to this type of marketing. The target market will generally be the less financially sophistiated and less well off.
Companies Own Sales staff: A companies own sales staff will target existing customers. This target market is generally the lower middle classes who have some limited financial sophistication and some spare cash.
Tied Agents: Tied agents are agents who are tied to a small number of companies offering mutually exclusive financial products. They tend to target the slightly better off who will have reasonable financial sophistication and funds to invest.
Independent Financial Advisors:
Usually the middle to upper classes will use this type of marketing. They will generally be wealthier and more financially sophisticated.
The above comments are broad generalisations and the actual distinctions will not be asclearly defined. They should give you a broad idea though.
The main reasons for the distinctions is that the different marketing strategies will incur different cost to the consumer e.g internet sales will rarely have an arrangement fee, while an IFA may charge a lump sum. Also, more complex financial products are also difficult to sell over the internet, TV, phone etc |
|
Biz Guru
|
The types of customers who respond to telemarketing are those that do not mind being rung up unannounced to hear someone talk about something that they have no previous interest in! |
|
G*I*M*P
|
telemarketing drives the average person absolutely mad - NO ONE likes being rung during their dinner by some pushy sales twat who wont get off the phone, starts off smarmy and ends up insulting you, cant get your name right, doesnt care whether or not you have a telly, they still want you to buy Sky, etc
I dont particularly like leaflet drops, but I usually do at least glance at them, and if one looks interesting I'll read it
And the good old yellow pages - if you want a particular service, its the first place I'd look - put in a good, detailed advert |
|
ɹɐǝɟsuɐs Blessed Cheese Maker
|
The only people who respond to telemarketing now days are lonely folks who are willing to purchase items in order to have someone to talk with.
The internet has opened a whole world of marketing avenues that render telemarketing inefficient. Try building a website and then driving traffic to that site with metatags and search engine optimization. i believe you will find that even outdated pay per click advertising will have a better return than hiring telemarketers to push your product.
When using telemarketing, you are relying on a strangers ability to read a scripts to convert sales. A website allows you to target your message and your customer and, when done right will always be more effective than telemarketing. Telemarketing is the same as throwing money at a wall and hoping some sticks.
Good luck |
|
viragotriker
 |
Pensioners, & other vulnerable groups.. |
|
jflory11
 |
Some people respond better face-to-face, whereas others are better able to concentrate by hearing what you have to say (and don't necessarily need to see your lips moving). Telemarketing would be most effective for customers who are more low-key, detail-oriented, computer literate (so you can provide them with information via Internet or email). In-person meetings would be most effective for customers who are outgoing, have short attention spans, and who seem to be more impulsive. |
|
CeeVee
|
The gullible |
|
sweetbooty
|
yes some people don't like hard sells. On the other hand some people need a hard sell in order to achieve a successful telemarketing business , focus on the soft sell to get people to see things your way , never tell them what they want but what they need and how easy it is to get it. and always say how intelligent they sound, this gives them the fake upper hand |
|
nilora78
 |
It really depends if you are talking about business customers or consumers. And if you are talking about cold calling or calling leads.
In B2B I'd say that telemarketing is most effective for managing smaller accounts, i.e. existing customers whose value (recency, frequency and value of purchases) does not justify face-to-face visits on a regular basis.
In B2C telemarketing is most effective when it follows up leads you have received e.g. by advertising and prize draws. An older audience might be more receptive as current employees don't really want to be bothered by telesales / telemarketing after work. |
|
John S
|
Well these days loads of people are on the telephone preference service, which means reputable firms wont phone them.
So only people not listed on service mentioned above.
Get a marketing book and read about above the line and below the line marketing. |
|
| |
|
| | |
| Questions List |
Answers | Last Post
| | | |
10 | 41 minutes(s) ago
| | | |
10 | 48 minutes(s) ago
| | | |
10 | 1 hour(s) ago
| | | |
10 | 6 hour(s) ago
| | | |
9 | 8 hour(s) ago
| | | |
10 | 11 hour(s) ago
| | | |
9 | 1 day(s) ago
| | | |
1 | 3 day(s) ago
| | | |
10 | 5 day(s) ago
| | | |
9 | 1 week(s) ago
| |
|
Homepage 
Financial
Forum 
Advertising & Marketing 
No Spam
Adult 
Gambling
Unfinished
Deception
Plagiarism
Not English
