Good ways to advertise?

My mum has just started a new home business selling weight loss and nutrition products. However, she is having trouble finding ways to advertise these products and get new customers.
What are some cheap and effective ways/places to advertise her products.
Can include the internet, newspapers... etc.

Thanks :)

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.

And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's ranked No. 1!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

We are a company that provides Web promotion and SEO services. We offer quality and professionalism at affordable rates. Please see profile for more info.

Get the ball rolling with a pay-per-click campaign and go from there.

You can try to post in different free classified ads on the net,blogging and social networking..you can also make a web site for the products that you're mom sells..and have some articles and benefits about it which might attract visitors to buy the products...

If she has a sight then she wants to get ranked high in search engines. (the best thing is to come up on the top ten since most people don't go beyond that page and your competition usually gets chosen before you do). I got great rankings in a short amount of time on rankfirstprocom. Check out the quick video that explains the whole process.

There's a good (if I may say so as I wrote it myself) guide to increase your traffic here: http://traffic-tips-and-tricks.blogspot.com/. The tips described there are quite simple but very effective.

And if you're willing to invest some time into it you should also consider reading the book "Guerrilla Marketing" by Jay Conrad Levinson, it tells you a lot of practical and effective ways to market your business for very little or no money at all.

I hope this info is useful to you.

you could make a myspace for that company :)

You can advertise your products through many ways. Free classifieds would be one of the best option to choose for Advertising create an Ad title and description of the product and advertise it on free classified Ads. there are many other ways for advertising your product Like...Pay-per-Click and paid classifieds this would work very good. All you need is to hire a traffic assistant who would take care of all your advertising campaigns........

there are many ways to get the word out there, try writing articles, ppc and forum marketing. this site is great for targeted traffic.
http://www.targetedtraffictoyoursite.com

Article writing, press releases, blogging and the list goes on. Shoot me an email for more info

You could help her by making a website or blog. Choose good keyword. If you don't know how to make website or blog, you could learn first. To market product online espescially for small business, you could read some tips here
http://onmart.890m.com
Thank you

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