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. | Guinness Advert-what u think? |
I am researching on the impact of alcohol advertising on teenagers & wanted to know your thoughts & opinions of the advertisements below...
http://uk.youtube.com/watch?v=ueKvBThaqR4
Could you please answer the following questions:
Who is this ad aimed at (age group)?
Do you think the advertisement makes the drink look appealing?
What key elements of advertising are found attractive by teenagers?
Do you think this advertisement influences teens to drink?
What message does this ad send to viewers?
What is your response to this ad?
I need as many responses as this research project is due in very soon and your help would be much appreciated! It will only take 5 mins of your time.
Thank you for participating in this research! |
 |
 
Nosy Posey
|
Who is this ad aimed at (age group)? Mid- to late 20's to Mid- to late 30s
Do you think the advertisement makes the drink look appealing? I don't know. Perhaps, it does make it look cool.
What key elements of advertising are found attractive by teenagers? Music for sure. In this case, the surfing and doing what moves you.
Do you think this advertisement influences teens to drink? I didn't get that.
What message does this ad send to viewers? Be patient, those things worth waiting for. If it is geared at teens, perhaps it could be telling them to wait for the good stuff until they are legal?
What is your response to this ad? Honestly, it was a bit scary. |
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¡dulce niña!
|
it might give the message of: 'drink it and u'll be that strong'...
not a bad idea though ...!! |
|
Duisend-poot
 |
Teenagers
Definitely.
People having fun.
Yes.
Drink and have fun.[does not show the consequenses of drinking.]
I like the ad but i don't drink. |
|
wlegna2221
 |
aimed at 18+
makes the drink look appealin
adeverts that wow the audience because they are memerable
i dont think guiness is typically somethink teenagers would drink
this ad says guiness is a drink with alot of different elements to it
my response is that i was amazed by the ad so it stayed in my memory for a long time |
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Mister T
|
This a very boring advert, it would not make me want to go and buy some guinness, the horses coming out of those waves , and the voice over, what's that all about, but at the same time the add is aimed at 16 to 19 year olds only the could watch that and say, have you seen the new guinness ad? ...ya its cool, and all that............... in all, the ad was designed for young mail teens. |
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rose
|
Aimed at 18+ males.
Yes, drink looks appealing.
Key elements = Fun, Something that makes them go 'i want one,' Brand names, Having a cult following.
No. wouldn't influence teens to drink.
Messege to viewers = Quality drink (i.e not cheap alcho pop), manly, strength.
Very cool ad. Clever graphics etc... |
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