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ADIL S | How a marketing maneger of a company introduce a new soft drink in the market? |
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Nosy Posey
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Since this question is listed 10 times, I may as well get 20 points...
Who is your target audience? If they are teens and young adults, I'd have signage strategically placed at events they'd frequent, such as amusement parks, movies, haunted houses, malls, etc. Near the signage, I'd have a booth set up to give away the drinks as a promotion. I'd also setup a promotional website to drive demand and encourage strong purchasing behaviors. If possible, I'd gather their e-mail info by having them sign up at a booth to win something like a car (Scion Tc, Honda Civic) and for about X months I'd gather their information for e-mail blasts directing them to the site. This booth would be set up in one of the places I listed at the beginning near one of the major banners. |
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phani k
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if it is in india, just start with capitalising the middle class market, with giving samples and gifts for large sales
so that it will be good start for the markets........ |
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Bill C
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They have their sales people sell it to the stores then they start to advertise it. |
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Alok
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How about giving free samples :) .. .. |
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govi-The road not taken
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By giving ads to various channels,newspapers,magazines and internet...Also by sponsoring cricket matches,local events etc...
Their aim is to popular their product...So,they will adopt every possible method that exists... |
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abby9734
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The soft drink market is well dominated by couple of big players. So its very difficult to compete with them. So one has to keep this in mind that they have to first position their soft drink in a different way in the mind of the consumer. If posotioning is done correctly then there are chances that it clicks. |
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