How can I get my business' website to the top on search engines? (yahoo)?

Or at least near the top. I have read some great articles about search engine optimization but Ive received mixed information. Im sure each search engine is different, so lets use YAHOO.

Ive read that meta tags (keywords) aren't looked at anymore. Other places Ive read that having a certain keyword density will push you towards the top.
I understand it would vary based on keywords you use also (like certain keywords are more popular than others, making it more difficult to compete with other sites that use those same keywords).
I also am aware that there are people out there who you can pay to do this seach engine optimization for you, but I really want to do it myself (because this is a service I would like to offer others in the future).

(note: I havent "turned my site in to yahoo's search engine" yet. I am just trying to work this out before I do)

So what does it take to get towards the top in YAHOO's search? Is it the meta tags? The keyword density? Something else?
Additional Details
Oh yeah, I've also read that it takes like 6 months (once you've submitted your site to a search engine) to show up in search results. How much truth is there to that? (Probably varies by search engine, but as much info as possible would be helpful). Thank you!

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.

And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

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Seems like this question always comes up.

One big thing people forget or don't know about with Yahoo is their Paid Inclusion program. This allows you to pay a ppc cost to upload your site's pages into Yahoo's free search. The cost is dependant upon your industry. For example, one of my clients pays $0.26 per click and I spend about $3,500 per month.

But...I heard right from the horse's mouth that Yahoo gives your free search listing a boost for being part of this program. So what you need to do when you are having trouble with getting good positioning is to check how many sites for a specific search are part of this program...and there is a way to do it...though Yahoo said there was not...or that they would not give out that information.

Go through the serps and copy all the urls (the long one showing in the bottom of your browser when you role over a url) and paste them in notepad or something else. All the url's that have "http://rdre1.yahoo.com/click" hidden in the url are part of the program, the rest will show the actual domain, which means they are not. So if most of the serp listings are part of the program, that could be the reason your not getting good positioning.

The fact is that it is different per each search engine, but the biggest problem is for people selecting too generic keywords. You need to find keywords that have a low competition but are getting searched for a lot! that is the key. Because your site will be on the first page of google per that searched keywords.

Generic keyword is "car" Specific keyword is "red sports car"

Once you are done with that you need to optimize all your pages for those keywords.

Than you need to add articles and back links to your website. I have learned all of this with wealthy affiliates and that was the best money I ever spent.

But here is an article that can point you in the right direction and to get more info on WA.

http://www.squidoo.com/information-how-to-promote-website

This is a good beginners guide for Search Engine Optimization. http://www.mybizontheweb.com/Content/Search_Engine_Optimization_For_Beginners.aspx

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