GhostWriter
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I also agree with suggestions in already. Here are a few practical suggestions:
1. Place classified advertisements in real estate megazines or news papers relevant section
2. Place poster/banner outside/near the real estate registration office (s)
3. If you have not done already, have a website and market your website
4. Participate in real estate shows as a visitor. Collect leads and/or distribute your flyers.
5. Visit local real estate agents and make them your commission agents.
6. Ask you satisfied clients to provide leads.
7. Not to forget, ask your dis-satisfied clients about the feedback on improvement areas in your service model.
8. Have commission based sales staff for yourself.
All the best!
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n0spam4me
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Whatever you do, do NOT litter your advertising all over the place.
This sort of thing tends to alienate people.
Approach building managers in person and when you have earned their business encourage them to tell their friends, the very best advertising you can get is by way of recommendation of a present customer. |
certaxrugby
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Advertising is only one of the ways in which you can get business - and whilst it has a value it is not as good as the advertising sales people will tell you it is.
The first thing I would do is look at networking effectively - there are plenty of groups of property investors out there who need good maintenance people that they can trust. Examples include http://www.propertyinvestorsnetwork.co.uk, http://www.propertynetworkingclub.co.uk/, http://www.propertynetworkingclub.com/, and other such groups. That gets you in front of people who have regular work that needs doing, which is always a good foundation for a strong business.
Then you need to think about how you can help people in the current housing market and how you can target them. For instance, selling a house nowadays is quite hard - so how about advertising/marketing a 'house doctoring' service to help bring their properties up to scratch? This can be done quite cheaply through leaflet drops. As for target properties, simply look round for people with for sale or to let boards up! Also, talk to estate agents - if they cant sell houses, they dont earn money, so potentially you could have a valuable source of referrals there.
After that, how about looking at some of the business networking groups such as BRX http://www.brxnet.co.uk/portal.html. BNI http://www.bni.co.uk/default.htm, or local groups like http://www.daventrybreakfastclub.co.uk/ or http://rugbybreakfast.wordpress.com/. These groups are often crying out for good maintenance people - and in your trade, word of mouth is probably one of the greatest (and most cost effectivce) adverts there is.
I would then look at 'advertising' in the likes of yellow pages/thompson - but here you are one amongst a range of others all saying the same thing so it wont be as cost effective as the methods I mention above but they will almost certainly generate some business over time.
Finally, for more ideas, I do recommend the Get Clients Now system http://www.mcssl.com/app/aftrack.asp?afid=693451 - whilst American and aimed at coaches and consultants, it does work very well in the UK and is very effective for anyone providing personal services like you.
Hope this helps.
David Nicoll FCIM Chartered Marketer |
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