How can i make my web site appear among top searches?

obviously without having to paytoo much

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.

And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's ranked No. 1!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

1. Add content
Add content, add content, and add content. Before you even register your domain, you should have enough ideas to build 100 pages on your site. Start brainstorming and see what you can come up with in 10 minutes. If that's not enough to fill 50 pages, consider not building the site at all. Having lots of content is important.

2. A simple design is better
Text content should outweigh the html content. Stay away from heavy flash, java, JavaScript, etc. Don't add to much stuff like 'best viewed with'... Your website should be viewable with any browser. Keep it clean and professional.

3. Keep the pages small
Smaller is better. Keep it under 15k if you can. Your site should be fast loading, or people will leave. Speed is everything. Next to content, that is. Keep it under 10k or 5k if you can. Difficult, but people love fast sites. Throw away all the trash on your pages.

4. Content length
Put a new page online every day of about 200 to 500 words. Go to the overture keyword suggester to find ideas of what to write about. Spell checks your content. Search engines can do it, and so should you. If you have a blog, go for article-like posts as opposed to the personal diary kinds of posts.

5. Use keywords
Use your keywords in the following places: title, description tag, heading, url, once bold, once italic and once high on the page.

6. Link to other sites
Put 2 links to other, high ranking pages on your site. They should be relevant to the content of that page and use keywords as your link. Don't add every link that's requested. Check their relevance first.

7. Link to your own site
Put links from one page to other relevant pages on your own site. Again: use keywords as your link.

8. Submit your site
Submit your site to Google, AltaVista, Yahoo, Msn, Hotbot, etc. Then forget about that for 6 months. Also submit it to every single directory you can find. Do a check after 6 months and resubmit if you're not listed.

9. Log and track
Most hosts provide these. Don't use a lame graphic counter. Check where your visitors are coming from to find out what traffic methods work best for your site.

10. Write for people
People are not coming to your site for your content. They are coming for their content. Try to write as if you are writing to one specific person, such as a friend of yours who's interested in the same topic. Don't try to write for 'all of your visitors'.

11. Stay ahead
If you know that something big will come out in a few months, build a page about it now. It gives search engines time to index that page so they can feed it to the growing anticipating crowd.

12. Add more content
This is so important: keep adding content. Do this for a year and your site will be a top ranking website within one year. You could've been there now, if you started last year. So start now, so you'll be there next year. You'll thank yourself (and me) later.

Lastly You can try Google Adwords. Its the most effective and targeted way of Advertising. Although it can be expensive but I know 1 Person here on Yahoo answers who is giving 1000$ of adwords coupons for 25$.

I've personally tried it and its worth. If you want his ID mail me.

You can also try free classified advertising.

We are a company that specializes in search engine optimization. We provide professional, affordable search engine optimization services that will make easier for search engines to crawl your Website. Visit our Website at http://www.anaffordablewebdesigner.com

Here is a trick many do not know: Take all of your IMG tags and place an ALT in it. Does not even have to be about the image. Google scans these for content.

EX: <img src="somthing.jpg" width=100 height=100 ALT="Best Damn website ever">

You can put anything you want in an alt tag and when spidered by Google, Yahoo, Ask, About, Etc they find those. Even better than keywords.

You have to buy that opportunity. Don't know the cost structure, but I'd think it's pretty steep, especially if your business is in a category that competes with big guys.

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