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 Am I crazy to think that the Dodge trucks logo is nothing but a drawing of the female genitals? |
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 I keep getting leaflets for 'cleaning services' through my letterbox? |
how do they know that my house is dirty and my girlfriend is away?
Additional Details
Lydia is porking my Honeypie? I think I'll give her a call..... |
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A... |
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Corinne | How can marketing communications be used to provide calls to action? |
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emmettgolf
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A call to action is something you are supposed to put in an ad, mailing, booth, wbe site, etc.
"Call this toll free number now"
"Contact us for your free video"
"Write your Congressman today"
"Return this card for a free evaluation"
"Contact your local rep now"
etc. |
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RowdyOnline
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Think about the media being used and in what situation the viewer is going to see it. With that in mind the call to action will be tailored to increase the chance of a response. E.g. promotional material in a Supermarket communicating a promotion to increase immediate sales, or a mouse mat advertising a companies website to increase hits. |
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By Any Means Necessary
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You have to implement the call of action into your communications, such as "Try it Now!", "Make it part of your xmas". or like Cilt Bang using the penny test to see if it actually works. |
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hedzyhedzy
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..........great media strategy, great communications strategy, the right creative, in the right medium, in the right place, at the right time............ |
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marketingexpert
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Check out ( http://www.salesandmarketinghelp.com ) they get right into this on their direct mail and advertising sections. |
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