How do I increase the number of subscribers of a small charity magazine?

As a volunteer my task is to increase the number of subscribers from 500 to 2000. I am given a Â£5,000 budget, I thought I will concentrate on direct mail and telesales, but it is not working. Can you please kindly help me in helping this charity to help the needy? Any advice, tips are welcome, you could also email me directly any advice, suggestions, help etc. Many thanks

Well, with budget of 5,000 pounds, you should start initially with a press release. I use PRWeb, as they are able to offer several press solutions, but I'm not sure if they handle press in the U.K. Contact them to ask them if they do.(However, there are some free ones too!)

Then, there are tons of methods for you to advertise your magazine for free:

1) Create a squidoo lens! - There are tons of readers each and every day that surf through lenses to read, and charity lenses get a lot of traffic. You can tailor your lens to be highly focused upon your charity's subject matter... as well as include a link to the charity's website (Hint: make the URL point to page in website which users go to in order to sign up for the magazine). Plus, you can have multiple lenses about several different charity topics, and then cross-promote you lenses within your other lenses. This allows readers to find your lenses a lot easier, and increases the chances of a chained reading experience from users.

2) Social Media - Create a Facebook account, a MySpace account, a Yuwie Account, and a hi5 account. Then, start joining groups within the social networks that are business focused, as well as charity and non-profit focused. You can post bulletins and announcements either on your profile, or within the groups that you joined, instructing your friends to read a blog that you wrote on your profile... So, then you just need to write the blog or blurb on your profile which promotes your magazine. You have to spend 30 minutes to 1 hour each day inviting people to be your friend within the social networks, but they then become your future advertising market.

3) Free Classifieds - There are tons of websites that will allow you to post advertisements without spending money. Now, there are also advertising and marketing firms that you can hire to do a little marketing for you. However, do a lot of research on the firms to ensure that they are professional, and produce results.

4) Write Articles - Article directories allow an author to write specific subject-matter articles, and to get them top ranking within search engines. Ezine Articles is my article directory of choice, as it seems to get the highest ranking within Google, as well as a few other major search engines. Plus, they have an extremely diligent filtering program which ensures that garbage material is left out, so that the included articles are of extremely high quality.

5) Search for other opportunities to promote your charity through businesses and social networks that will promote your charity at no cost to you... This is inclusive of donation programs! Charity awareness applications are taking off within social networks, and usually have a donation feature which allows users to either make a direct donation to your charity, or to earn a donation for them whenever they take advantage of advertisements or online surveys!

Have you tried social networking? I know of a couple of places that do not cost anything to advertise. Contact me if interested. Also, you do a lens on Squidoo. Hope this helps.

set your target two places

1. Educational Institute
2. Business People

1. Educational Institute:
Youngers are more sympathetic than business people, you go through local educational institutions and make speech there or arrange an event like : sport event or exhibition or quizz competation, this will generate members in longterm approach. and is best for planning in longerterm.

2. Business People:
They have good source to contribute, but now it it you who will play with them.
...... realize them that Social Responsibility of business is need of time, after earning profts it is there duty to contribute some amounts charity for poeple "who are looking toward them".

.......show them that you are loyal to society and tell them that this will increase there goodwill too

offer businessman and you will advertise their business in your magazine and this will increase their goodwill.

you should try and make some posters. leaflets to go through the doors. maybe if you had enough money you could advertise in other magazines. you should go to community groups and give out free samples. try emailing lots of people. you should also make sure all of your friends get involved. give a free one and then buy the rest. give away some free stuff. make sure that it seems worthwhile!

never miss a trick.

for example you could have given details of the charity and mag here in your question.

Target and market may be good, though this depends on the issues that the charity addresses:

What does the mag include and how often is it issued?
what have you done or can do to raise awareness of the charity and the mag.

also how do ppl subscribe and pay.
can this be made easier
if your budget is 5k and you direct mail just 1500 ppl budgets gone as that equates to 30p per person.

if your circulation is very localised geographically, look at the
opportunities that exist to reach out - maybe a feature in the local press or media.
but again never missa trick and always have your contact details ready.
create news - maybe a fund raising event or even a press release about the charity and those it helps.

The web site below gives details of how to increase your web site hits, BUT it is equally good for land based businesses. Better still, it is free.

Best of luck.

have you tried online magazine websites like this one that lets you add mags http://www.magazinesubscription.co.uk/publish-your-magazine.php

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