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Craigslist question? |
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What product you bought that worth every penny you pay? |
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How do I tell other people about a merchant on Yahoo that was quite unsatisfactory? |
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Hold out or sign with a major for less control??? |
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bibo | How do i conduct an advertising and marketing campaign for a newly introduced tire company? |
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Don S
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You've got to first set some goals for your campaign and set a budget that allows you to reach those goal. Here are the 6Ms of advertising. If you are missing any one of these your campaign will fail.
1. Mission. You must have a clear mission and purpose.
2. Money. An appropriate amount of money must be allotted to reach your goals. There are several methods for deciding a budget. Write me if you want more info.
3. Market. The campaign must be targeted at the right market segment.
4. Message. A message that motivates people to buy your product.
5. Media. Select the proper media vehicle to deliver your message.
6. Measurement. Effectiveness of any advertising needs to be measured.
Those are just the fundamentals of advertising. On the creative side, it is important that you create a brand image that positions you in the market. You do this with a brand positioning statement. The format is:
To (target audience), (brand name) is the brand of (product catagory) that (differentiating factor).
Example: To (coffed drinkers), (Sanka) is the brand of (coffee) that is (low in caffine).
An advertising campaign is more about creating a brand identity and building brand equity.
If you need more help with your campaign contact your local advertising agency or call me.
Don
www.sciadusa.com |
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abbsterdezziii
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Just think of all the questions you would have if you were buying new tires and put the answers into your marketing campaign. Try to make it sincere yet funny - maybe try using something with the old saying, kick the tires!!! |
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binta3rab
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Depends on the audience, how much money you have and what you are looking to accomplish.
Start with with sizing up the current market, competitors and you are trying to reach.
Then, look at how best to reach those people and what is the best message that will catch their attention WHILE being true about your company. |
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Ray S
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Contact you local chamber of commerce; they should be able to give you some direction. It wouldn't be a bad idea to join the group because the annual membership is well worth the assistance they can give you. |
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trish s
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Compare it to Firestone tires. The other will always look better. |
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intellijuan
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Compare it to shoes in humans, the tires are the shoes of the car. Or get some images from Cars the movie if you have enough movie, or something like that, a parody with different characters similars to those. |
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