How do you create a need for a product in a country where people currently don't need that product?

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How do you create a need for a product in a country where people currently don't need that product?

shy_irisheyes

Not every product or service is exciting in and among itself. It is probably easy to get consumers excited about a fancy restaurant or a flashy clothing store. You can simply put the product out there and let the product sell itself. However, other products require more work and more ingenuity.

To read more.......http://www.blog.uprinting.com/whats-new/the-most-important-article-youll-ever-read

wombi

you design a great marketing strategy and convince the people that they do need the product

John

Sounds like a question regarding selling "ice to an Eskimo"

Bottom line, understand what it is they are doing now and how your product can help them do it better.

That is called creating "Awareness"

2 Happily Married Americans

Instead of trying to create a need for a product, find a product that gives a solution to the needs. You will do much better.

For example, lets say you live in Arizona, and you want to create a need for your product, corn furnaces. You would have to first try and convince people in a hot area that they need more heat, and then try to convince them to buy a furnace that relies on corn, which is not readily or cheaply accessible. Instead of doing that, why not sell air conditioners or solar panels to people in Arizona, because that is what they really need.

Selling is easy if you have a product you believe in, and the demand is already there. Doing it this way is like taking the absolute hardest route available, and you won't find success.

Charlie

I'm not sure if there is a nice way to do that.
You can install a puppet government and they will do whatever you say.
It's been pretty effective so far.

In the Kitchen

It's called Marketing. Salesmanship.

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