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Additional Details
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Fadly R | How do you know that your marketing program is successful? |
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natv n
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initially launch your programme within a circle of unknown and see the response if it gives you a good feedback then ur programme is good ,see that people you select are truely and sincier |
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Max
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Oo! Oo! I know! Your product actually SELLS!! =) |
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Barry T
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The point of marketing is to generate sales. Many mistakenly think that marketing is meant to generate name recognition. Though several company through years and million on millions of dollars of advertising have created a branded name (good example, Prudential, get a piece of the rock).
To know if the marketing is successful you need to look at your return on investment. In other words how much income was directly contributed to the marketing. The amount of return on investment will depend on the type of business your in and what you looking for in sales. I would suggest reading books on marketing that will help you determine how to evaluate your results. |
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answer
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Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia(www.wikia.com): A "community-based" search engine
ChaCha(www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out! |
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Lonely Marketer
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Part of that answer is up to you. Before you start measuring success, you need to define your goals.
For me, tracking conversions is the best metric for deciding if your marketing campaigns are successful. Examples of conversions are a sale, a lead generated, a call-in response, page views, etc.
Online conversions can be easily tracked with tools such as Google Analytics. In the online world, using tracking urls or special codes for tracking lead or sale conversions are key. Always have a method in place to know from where a sale or lead is generated. I typically use custom landing pages for any online ad or PPC campaign I run. I can track the effectiveness of my ad via click-throughs and conversions from that landing page.
In the offline world, you can try specific 1-800 numbers or note specific urls in your print or display ads. Again, having tracking mechanisms in place to track hits to those urls or calls in to the 1-800 number is key.
I think once you define what "success" means for your business, the tools to measure will fall into place.
-Patrick
http://www.lonelymarketer.com/ |
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amadeus
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If your sales go up, it is an indication that your marketing is working.
Other than that, here are a couple of ideas:
1) In Internet marketing, you should have a stats program. This tells you how many unique visitors you have each day, where they came from, which page they enter your site on, which their exit page is, which keywords they use, and which country they come from. It also tells you how many pages they visited on your site. You know you are successful if you have more traffic each month. You can also judge which marketing campaign was responsible.
2) In offline marketing, you can key your ads by putting a response code on your return address, such as "bldg.1." This lets you know which ad they are responding to. Thus, you know which marketing program is successful.
Hope this helps.
Kind regards,
amadeus |
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