OK from a moral point of view, the decision of Carphone Warehouse to withdraw support from the controversial show Celebrity Big Brother (UK) was clear to see - but will it have been a good decision commercially speaking? After all, the programme's viewing figures during the final stages (ie post sponsorship withdrawl) were high (they went up, of course!). On the other hand, will the extra "free" publicity that the actual withdrawl itself gained them - plus the perception of them as being "morally commendable" and therefore "OK" to deal with - more than offset the fact that they no longer appeared as the programme's sponsors at that stage? I'd love to hear some hard evidence to support your views too - if possible!