How does marketing and advertising work?

I'm mainly interested in commercials. Virtually everyone is exposed to commercials and advertising, and we often look at ads and commercials and scoff, and yet... they work. It's a mystery to me. How exactly does a commercial or an ad induce us to buy one product over another? What's the psychology here?

Repetition gets into our brain, and when we are looking to buy something we tend to go toward the things that seem familiar. If you think of the major brands of anything in any field - they all advertise - heavily.... keeping "top of mind" to us.
Actually though... not all advertising works... some ads can be very memorable... but you can't remember the product - just the ad. That is a colossal waste of money... despite the humor or wittiness of the ad.

You have got few basic theories in consumer behavior, which infact originated from findings in human pschy.

There are 4 kinds of purchases in whcih every consumerr is involved in

1) Habitual buyong behaviour (few differences between barnds - low involvement)

2) Dissonance reducing behavio(few differences between barnds - high involvement)

3) Variety-Seeking behavior(high differences between barnds - low involvement)

4) Complex buying behavior(high differences between barnds - high involvement)

For first kind of purchase advertisements act as cues or it leads to top of mind recall. Because a consumer is bomarded with that particular commercial so amny times and that particular product is of least importance and infact there are few diffrences between brands, he is sure that he is goin to pick the one with top of mind recall.

Ex:- A consumer of shoe polish is bomabraded with brand x ad frequently. When he goes to shop, he has Brands x, y and z priced similarly. Since it is a shoe polish an fact is every this performs the same way,no big differences....the probablility of pciking x is greater than the two. This is a scenario where he may also pick y if X is not available as he doesnt care waht brandit is. In this case ads lead to top of mind recall.

2) In this kind of purchase, although ther are few diff b/w brands, the consumer highly involves, as the product wmay be costly or may be he is buying it for social acceptance. In such cases, the ads which provide detailed info would be useful. (esp print ads). The ads act as info provider. The ads reduce disonance.

3)This is the kind of purchase where advertisemnts tend to invoke the switching behavior. They try creating brand awareness. Since the conumser had heard about particular brand some where, he just decides to try.

ex:- Deos, toilet soaps, etc...infact most fmcg

4)Here ads create brand awareness, expalins brand difference, so helps a customer to see its unique position.

Ex:- Mecedes advertsiemnts create a unique impression. BMW is described in one sentence- Ultimate driving machine
The ad has to be unique, and be of high quality as this kind of purchase is mostly associated with organizations and premium products.

read more about it on my site

regards
http://www.praveenkodur.com/
http://www.praveenkodur.com/blog/
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Firstly,I will thanks the person who wrote this question,cause I am looking for the same question for several years ,and now ,peoples above had answered this question ,and I will take my attention to learn .
Thank you very much!!!

because the world is fill up by human being with different needs and demands,that the reasons so many multiple of products been introduced and jod prospect such as advertising and marketing to promote the products who need it and upselling the name and perhaps the quality,prices and the useful of the products

ur a business people u can market ur products and make effective customers with vivid and vital product's banners & slogans
see this website it helps to market with banners
its very low cost and possible to take the print of ur banners
logon to http://www.vividads.com.au/

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