How to optimise an internet store?

I have set up an internet store, selling beauty products, but as yet I have had no sales, when the prices seem to be competitive. I have been told to optimize the site for google, has anyone any ideas what is the procedure to optimise my shop on the internet ie google etc.?

you can do that by learning seo(search engine optimization). you need to target certain keywords phrase that is still low in competition. online stores are difficult to rank high because the official store have been around for sometime so they must have higher page rank(PR).

if you sell mary kay product don't target keyword "may kay" that will definitely has mary kay site on the listing page instead target long tail keyword phrases that would list the official site. example of the phrase could be "discounted mary kay products". you can check some keyword phrase being search on the search engine using below resources.

in case you need other info on online biz you can check out my site. seo info on the website building section. hope that helps a bit.

There is no easy way to get your site a high ranking.

1) Target the right keywords. Target the wrong keyword phrases and your online business is destined to fail.

2) Don't use keywords or phrases that are too broad. The competition is too fierce, and research has shown that though you will get more traffic through general phrases, that traffic doesn't convert to sales. All of the traffic in the world will do you no good if it doesn't convert to sales!

3) Optimize your page content. Target each Web page to a different and highly focused keyword phrase. In other words, your main page should be optimized for one keyword phrase. Are the keywords used relative to the site's overall content? Do you use too many keywords, or too few?

We have a huge database of SEO articles, proven small business marketing strategies at:

http://affordable-search-engine-optimization-services.com/seo-newsletters.html

Happy reading!

Serge

SEO Consultant

http://affordable-search-engine-optimization-services.com/

In most cases companies will charge a fee to optimize your website for the search engines. This makes your website more appealing to the searches and also gives your better ranking.
I know of another product call SEO Godfather. It does the same thing without the cost of hiring an outside company.
It can be found at http://www.seogodfather.com You can also post free on http://www.monslist.com and if you are looking to do some direct mailing check out http://www.thebulkpro.com

People who run e-commerce sites - sites that are focused on making sales of a product - have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?

One of the most common ways that e-commerce store owners have gone about an SEO campaign is to add a content component to their site, hoping to attract links for the content, which in turn will raise the overall ranking of the entire domain. Unfortunately this tactic tends to impact the ability of the e-commerce site to do what it is meant to do - make sales - because the addition of content creates a “mixed message”, confusing visitors and reducing conversion.

Search engine traffic can be the difference between success and failure for many e-commerce sites, and since it’s free traffic, there isn’t a single store owner out there who wouldn’t want to capture top rankings. Many millionaires are created because of their ability to optimize for product related search terms in Google, Yahoo and MSN, so what is the secret to their success?

Off-page SEO is generally considered more difficult because you have to manipulate elements that other people control. It centers around your ability to generate links pointing to your site and this article specifically deals with how e-commerce sites can build high quality incoming links to raise rankings.

Related Categories
One of the key determinants of high search engine rankings is not just the number and quality of the links pointing to your site, but also the theme - the neighborhood that these sites live in. When talking neighborhoods online it’s all about categorization and niches. Your ideal outcome is to have sites that are relatively well ranked in related categories link to your e-commerce site, but as stated previously, there are not many enticements for a person who owns a niche content site to link an e-commerce site unless they are financial (paid links and affiliate programs).

If SEO is to work, links should be natural. It’s well known Google frowns upon links purchased purely for SEO sake and in most cases affiliate links do not pass on pagerank because of the structure of the links (although some affiliate programs have figured out ways around this).

Your goal if you want to push your e-commerce site up in the rankings, is to obtain links from sites in your neighborhood using organic methods.

Build Your Neighborhood
Advanced search engine optimizers conduct a process known as clustering to attract neighborhood links. To put it simply, clustering is a process were you own the neighborhood, but the search engines don’t realize it.

To establish a cluster you first have to build category-specific content sites, each existing independently and “owned” by an entity not related to your e-commerce site. There can’t be any public linkage between your e-commerce site and the niche content sites. That means all public information - domain records, company records - anything that a search engine could get a hold of and then realize that your e-commerce is related to the niche site, thus reducing the SEO value of links between the sites.

Here’s an example. If your e-commerce site sells gym equipment, then you could build a series of niche sites focused on topics like how to build muscle, dieting, strength training, athletics, sports, competitive weight lifting and other similar sites. You can branch out into niches that are not quite as specific as my examples, as what is considered in your neighborhood is quite broad. Topics such as male hair loss, dating, gay communities and other demographically related niches work too, as long as the theme is generally congruent.

Remember, this is not specifically about attracting traffic to your e-commerce site from the niche sites. While click-through traffic from your niche site neighborhood is certainly an added advantage, your goal here is to build up quality niche sites and use these to send links to your e-commerce site.

One Way Links
It’s critical to note the importance of one way links. Reciprocal linking has long been a beginner SEO technique, but frankly it doesn’t work, especially if your end goal is to dominate top level keyword phrases. If you want to rank highly you have to attract one way links from authoritative content sites and that’s exactly what this technique is all about.

If you can’t convince others content sites to link to your e-commerce site then you have to create content sites yourself and send links from these sites to your e-commerce site.

Step One: Build Independent Content Sites

Clearly this is not a task that can be accomplished in a matter of days or even weeks. You can outsource the creation of your sites and the content for the sites and then upload them to the web, but that is only half the equation. Next you have to build the niche sites into authority sites by attracting links to each niche site (yes there is a lot of link building in this method!).

Step Two: Market Your Niche Sites
The next step in the process is to go to work using all the usual tools of the trade to build links to your niche sites. Since each site is built on a niche content model, it should be easier to attract links. People link to content, not products in a shopping cart (well in most cases anyway), hence this is why you go to all the trouble of building completely independent content sites.

Given today’s social media dominated world, I would recommend using blogs for the niche content sites, build them up over time and then use them as the linking power source for your e-commerce site.

To build links to your niche sites you can use some or all of the following techniques, and this is far from a comprehensive list of options:

Article marketing
Social bookmarking (digg, propeller, reddit, del.icio.us, etc)
Social networking (facebook, linkedin, myspace, squidoo, etc)
Blog posts and comments
Content seeding
Forum posts
Video marketing
Podcasting
Publicity

And all the usual linkbait techniques out there. Some techniques are easy and can be automated, some take more time but bring in higher quality links.

In my opinion if you are in a hurry or you are very busy, I’d complete this process using one, or a combination of, these three methods:

1. Hire a professional blogger to handle each niche site and have them build up the site over time using as many of the techniques he or she is capable of implementing. This can be a costly option, but you only have to deal with one person per niche site.

2. Purchase sites outright that already have authority - By far the quickest method and there are hundreds of bargains out there, so it’s probably the cheapest method too, especially because you are buying sites for links and not revenue.

Outtask to individuals to perform each marketing technique - This method is more specialized as you have one person, usually a freelancer in a country were the cost of labor is cheaper, perform each task. You hire someone to write articles, one person to do article marketing, another to post in forums, etc. There are also outsourcing companies that will perform these roles for you for a fee.

It all depends what systems you are prepared to work with and how much time you want to spend managing everything. If your e-commerce site is significant in scope and a few number one rankings would mean hundreds of thousands or even millions of dollars in sales, then hiring a person to oversee the development of your cluster network is a smart idea.

Here’s how the structure takes shape after you implement step two (note the circles represent only a small sample of the link building techniques you should apply):

Build A Massive Neighborhood
Now you have the basic structure of the cluster neighborhood method for optimizing a website. The next step is to go work and replicate this process many hundred or even thousand times over. If you want to dominate the search engines in a competitive industry - and most product categories are very competitive and will become more competitive over time - then your cluster network of sites must be extensive.

If your e-commerce site has many thousands of one way links from niche content sites perceived by search engines to be sites of quality, then it will be hard for the competition to beat you. Top level keyword phrases can bring to your e-commerce site thousands of daily visitors and despite the obvious work involved in establishing so many niche sites, the benefits are obvious.

Remember too that this is not a technically challenging venture, you simply need content and marketing. Automated processes can be set up to implement content creation and marketing for you and if you manage a serious online business, this is a process that you should expect will become mandatory for success online.

Opportunities For Entrepreneurs
The techniques in this article represent an opportunity for any budding entrepreneur who would like to help e-commerce businesses conduct SEO. Every step of the cluster site building process could be completed by an outsourcing service or business.

You can build niche sites for companies and/or conduct online marketing for the niche sites, delivering a comprehensive search engine optimization service. Combine niche-site creation with savvy link baiting methods and you have the formula for an industry leading search marketing firm - of course, that’s easier said than done!

One thing is clear, simply attracting links to one site may not be enough in the future if you want to dominate search results. Companies will go to work building huge networks of content sites that exist purely as anchors to help raise the profile of a few key income generating sites.

This does represent a fantastic opportunity for people who own niche sites as they may become the target of buyouts regardless of whether their sites are profitable or even revenue producing.

This site has a permanent website listing basis for you:
search-the-world (Dot) com

By listing your website details on a search index like this it gets spidered throughout the Internet better increasing your overall website search results in the search engines. People find your site better when they enter a search term.

Also this site has PERMANENT website listings so you don't have to update on a regular basis like most other sites. Choose the right category and target your viewers. It always takes some time for the main search engines to update you into their databases. But this is the best way into them. There's around 750 different categories to choose from to target your website listing.

search-the-world (Dot) com

You normally get listed in a day or two.

If you add more content to your site, such as product reviews, how tos, or other information related to your products, such as news or other information and search engine optimize the pages, you can possibly get listed in google and other search engines. Learn SEO, give it some time, and hopefully you will get listed.

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.

And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

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