We are about to start a new company with a new ethos. The new business will be stylish, fun, professional and approachable. We will provide straightforward and practical marketing advice and consultancy without jargon or hype. Although we want to make an impact, we don't want to be too over the top or jarringly in your face with our corporate ID.

Our attributes will include: Strong, down to earth, survival, growth, listening, adaptability, what customers want, responsive, fun, appraochable, decent, trustworthy.

And a few words we've been playing around with are: Reality, Lantern, Camel, Cornerstone, Alegro, Reprise, Family.

A few names we have come up with so far include: Cactus (sadly taken), Marketing Heroes, Vivace, Pulse, Harvest, Signal, Vibrant, Vivid, Punch, Ignite, Sublime, Flare, Jet, Praxis.

We like the 'spark of creativity' feel some have, and the corporate feel of Praxis, but it's used a lot in business names already.

Any flashes of inspiration out there?
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Any more ideas folks?