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A mission statement won't sell more cones. Period.
But it is something that you can hang on the wall for every employee to see. The fact that the owners are sharing their vision with everyone, in itself, is a great team builder.
I would include language about your dedication to the quality of your product and your commitment to exceed (not meet) customer expectations with EVERY transaction. Your mission is to be the preferred vendor above all others.
Good luck. You can do it.
noils
You can gear it to ONLY ONE of the following:
Top quality
Best service
Lowest price
If you choose a mission statement that states that you'll "serve the best quality ice cream with a friendly, efficient staff at the lowest price" you will fail.
PokerVisage
We make our customers feel warm while giving them the cold treatment
scottbradentx
"our mission is to stay in business long enough to learn that mission statements don't pay the bills"
hotsing1
to provide quality ice cream and service to generations of customers to enjoy a long loved favorite american pastime.
shazaam2005
I SCREAM for U SCREAM (Ice Cream) ... best wishes!
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