I am wanting to do an ad for the local paper for my salon. Can someone help w/some ideas?

I have a beauty salon in my home and I want to bring in more business. I usually advertise a few times a year. But I am running out of ideas. Can someone help? Please!

I am wanting to do something that will grab their attention. Like a letter, short and sweet. But bold enough to say hay i want to try this stylist.

First, list your credentials. Second, make the ad appealing to women. Put an odd-shaped border around it. (It will stand out from standard, box-shaped ads.

Location. Location. Location. Put the ad in the correct section of the paper. Lifestyles usually appeals to women. This is typically where the fashion section is located... that's where you want to be! Don't be afraid to spend money. If you are going to place an ad, you might as well go for it. Print advertising is expensive, and the bigger the ad, the more money it costs.

Ask the advertising rep which days have the highest circulation. Sunday is usually the biggest day, but some papers have special editions that run on certain days. For example, the day grocery ads come out is usually a big day, and women typically pick this paper up, so that could be a good day.

Also, don't limit yourself to just the the ad itself. PROMOTIONS AND MARKETING IS KEY. Offer a special. Example: New Customers- bring in a yourself and another new customer and recieve 50% off on haircuts. When prom/homecoming time rolls around for you local high school, get in contact with the prom sponser and offer a gift certificate to the high-school sponsored after party. In exchange, he/she may allow you to hand out fliers advertising your services to the students.

These are just some ideas, but I have plenty more. lol. Marketing/PR is my passion. Good luck. Email me with questions.

In response to the answer below me. Yes. Women to appeal to emotions, but they also put a lot of though into their appearance, so credentials are a must. Notice how I said to "make the ad appeal to women." Old women go to salons to hear gossip. Young, trendy, money-spending women (like me) go to the salon to get fabulous.

have a two panel ad - one side with the bride of frankstein with big black and white behive (Before) and then a photo of a model-type as the after.

Think it would really grab attention - especially with halloween coming.

All depends where you want to place the ads. I would suggest using direct response marketing: direct mail, txt message (former clients) or even local newspapers.
Rule for any ad:
GRAB ATTENTION : Can you beat the BAD ECONOMY
Not Really, but at least you can look good for your job interview

LIST SERVICES AND/OR YOUR CREDENTIALS:
20 years experience
In home appointments

OFFER:
FREE Tint dollars off if you come with a friend,etc

BEST TIME TO BE REACHED

888-0002-3233

Good day,

I have tremendous marketing tactics. I normally work as a Joint Venture Broker but I also have Copywritten material with proven marketing results.

How many costumers do you currently have? do you have a data base of costumers? does your business focus only on women?

-Ron

cknoce has a good answer..EXCEPT that women will feel you think they are ugly and you can solve that problem...it's cute but it can backfile.

The other person who says "list credentials" is way off...you are selling to WOMEN!...WOMEN!...you sell on emotion, not facts.

You want to sell something?....You say "The Area's #1 Gossip Joint! (And a d*amn nice doo too...)"

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