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take1ads | I have a flyer with more than one business on it. What should I call it? |
I call my flyer a Multi-Client flyer. because it has more than one business on it. but i dont like that name. what should i call it?
Additional Details
I have a flyer distriubution business. We design, print and distribute flyers. more that one business on the flyer cuts cost for the business advetising but increased profit for me. the businesses are usally all located in the same shopping center thefore promoting their complex at the same time |
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Doran P
|
a piece of paper with a bunch of ads on it that gets distributed on some sort of consistent basis is going to have a high "throw away" percentage.
Alot of "advertising circulars" have to deal with this inherent problem.
what you need to do to counteract this is first start promoting the fact that only quality ads with great offers or opportunities are permitted to ride on your flier....both busineses and consumers need to get the buzz on this fact. What you achieve here is this reaction " oh did the such and such flier come in today?" or "oh is that the xyz flier, let me see that?" ...instead of the "oh, more junk mail"
This also means that rather than just selling "Space" on your paper, you need to work with your advertiser to come up with a WORTHWHILE offer because just doing "awareness" advertising gets very very little response.
In addition....communicate with your advertisers...if their ads do well..then YOU promote that fact on your flier somewhere.
Restructure your flier so that it is a "newsletter" that has at least a portion of it dedicated to objective, useful information...or even fun and entertaining. This gives your product a solid reason for readability.
If you have a website that can work in association with your flier...example...some kind of public forum....you can use teasers on the flier to drive curiosity to the website.
You have the makings of an outstanding marketing product. I produce a very similar vehicle for a local business directory website.
If I can help with questions in any way, email me at doran@doranpeck.com
Best of Luck |
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Donna W
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Why do you have more than one client on it? Are they related in any way? I ask because if I got it and didn't know whatI would think that is odd.
If the businesses are related - I would name it after what they do: ie the Home Improvement Promotion. If you focus in on a few set industries you might generate more business interest. |
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paul m
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concorde |
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Charlie on the T
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Community promotion flyer?
Or, how about a waste of ink? |
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irs-1
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mass-flyer or 'yourname'-list, like Craigslist |
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P S
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Why do you have to call it anything? Is this for your benefit or the clients'? If it's for the clients, they won't want to see that you have a name for your brochure. They want to see your company name(s). Split the brochure in half and represent each company on its' half. Good luck! |
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