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Sara
I was just wondering who do you think are the biggest customers for disney?
What do you think are the marketing startegies Disney uses to attract these customers?
everyone who has kids. They have everything that a kid would want. If a kid sees it, he/she will ask for it. Parents give in and want to make their child happy.
nirpansey
Asians
Froggy
Girls age 3-10. Disney uses princesses and pink so the kids scream until Dads like me shell out $$$$$ to the Mouse Machine.
billc24@sbcglobal.net
Families are Disney's largest customers. If you look at their entire collection of offerings, you can see how they try to appeal to all parts of the family. Micky Mouse and gang appeal to younger kids and their parents. They also drive families to the theme parks. Shows on the Disney Channel appeal to some of the kids who are too old for Micky...these shows are increasingly featured in the theme parks. Now they have the whole High School Musical ovure which is targeted to the preteen and young teen audience. This gets pushed through high school as they allow high schools to perform High School Musical as a play, as they have various competions and other programs designed to get teen-agers engaged and involved into the Disney World. Finally, they market and sell management course based on the Disney Way to appeal to Mom and Dad. So you see, they appeal to the whole family.
caveman
At the parks Familys and Japanese..
at the movies All most any-body.
animation parents and children under 7
Daisy Mae
White Americans who spoil their kids, and also Asians.
°♥Amelia Rose♥°
I think the biggest customers of disney would probably be the mothers or fathers of young kids. Most kids love disney! Anything i've ever seen advertised by disney is big, bright and bold so it captures my attention. I'm a teen and I buy disney products because i love the characters in the films! i aslo think most other people would buy the merchandise from disney because they love the whole disney experiance.
I mean... who didn't love disney as a kid?!
kevinbui12
I resent that Asian comment! Anyways, I think family men (and women) are Disney's biggest spenders. Oh, and Disney uses commercials on TV.
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