If I come to your office , wanting to sell you advertising space.....?

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If I come to your office , wanting to sell you advertising space.....?

What can I do to make an impression? WHat do you expect of me? What will make you buy from me instead of my competitor? what sort of questions will u ask ...pls just tell me generally .....

àªˆÑ‚Ñ”lly

Don't be agressive. That turns me right off. Just say, could I drop our advertising prices in the mail to you, email or fax them. I'll call back in a couple days to see if you're interested. Good luck.

utgirl62

I've been a media buyer for over 10 years. Your phone personality is key to getting into my office. Be clear, concise and PLEASE use correct grammer. Don't stutter and hem and haw around. Plan what you are going to say when the person picks up. Please be realistic about whether your product is a truly good fit for the client. Also ... if the answer is no. Be polite. Do not argue and imply they do not understand their business. You can ask if there is something you could do that would change the answer, but sometimes the answer will just be no. Nothing personal. Many times, the answer will be no for purely budgetary reasons. How reps handle "no" goes a long way in getting a second chance to present when there are new budgets in play. My questions will be about deadlines, frequency discounts, production requirements and clarification of your audience if it has not been made clear earlier. An important note, if you are presenting to an advertising agency do not present net rates.

sugarloaf

3 minutes no more 'who you are' what are the price; your circulation and audience and any cuts for length of time ad runs

Stupidity Personified

The only advertising I do is on the net and with material obtained from my supplier but I would think that questions would be asked like how much circulation or exposure will they get in your media.
The edge you will have over the competition is based on service.
Service covers the following;
Value for money
Personal presentation
Product knowledge
Expertise
Ability to deliver service to your clients requirements at all times
Ongoing committment
Communication
Take a detailed proposal with you based on your clients needs.
Good luck!

bfreefromstress

To make an impression pay attention to your personal presentation. The first impression you make on someone will be before you even open your mouth so dress smartly and pay attention to your body language.
Talk to people about the benefits of your service. Have you got a track record/success stories/ recommendations? What can you offer that your competitor can't?
Keep your chat brief and honest without hard selling. give the client space to think about it for a couple of days then call them back
love, light, laughter

Ray H

You sound like you are just starting in sales. There are a lot of CDs and Books on Tape, as well as written books about sales at your public library. They are free.

You need a lot more than a couple "how to" tips. You are talking about a career in sales. Just like a doctor, you need an education.

You might want to start with Zig Zigler and Tom Hopkins and Brian Tracy. They will also help you feel better about it too!

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