If i add advertisements to my website can i make Money?

Advertisements can make you money if it falls inside your online marketing plan strategy and goal.

You have to consider what happens when someone clicks on an ad. They leave your website. You have lost a set of eyeballs away from your website to another website. Instead of staying on your site, the person is now surfing farther away.

If you aren't getting a heavy volume of hits, you need to capture and keep any eyeballs that make it to your site. If you are working hard to produce hits from SEO or PPC efforts, you have to think about how much time, MONEY, effort and work you had to invest to get that hit. Once you realize what it takes on your part to get a hit, then weigh that to the penny or two that you will make from Google adsence or any other affiliate. There is a reason why adsence costs less to the google customer then paying for Adword traffic. The reason is that a more qualified searcher will come from Adwords because they directly typed into Google what they were looking for. Adsence kind of is an impulse type click and produces more "browsers" instead of "buyers".

Wouldn't it make more sence to keep the eyes on your product or service so you can make a sale?

One the other hand, if you are not trying to sell a product or service on your site, then placing ads on your site may make sence. The "free" websites that are for a cause or genuine reason are the sites that get most traffic. Think about Google before Adwords or Yahoo before PPC. They were and STILL are the top traffic sites on the internet. They didn't start out making ANY money and they have stayed FREE to the user. They eventualy found a wonderful revenue source by placing paid ads on their sites.

There are many sites online that are designed for the benefit of the user. They end up getting a lot of traffic and have an opportunity to follow the Google Adsence model. It just makes sence for these kind of websites.

Here's a great example of a free site that uses Google adsence correctly:

www.arearides.com

I kind of look at it like having a real brick and mortor store that you spend time and money on advertising (radio, TV, newpaper, yellowpages Etc) to get business to your storefront. You start getting traffic at the front door BUT you never see 10%- 15% or MORE of your ready to buy customers because you allow a sales rep from another company to greet EVERY patron upon entering. They get first wack at stealing your potential customers money instead of coming into your store to see what you have to offer! This just doesn't make sence!

Also, I have seen MANY websites (usually sub-domain cookie cutter sites) that look like something off of the strip in Los Vegas. There too many flashing lights and bells. I always have bad feelings with these kin of sites because there are so many websites like these that rip people off.

To get started, I would suggest Google Adsence. You can also find zillions of afilliate programs by typing "affiliate advertising" into any search engine. Just look around for a network of affiliates within your industry that would make sence. You don't want to send eyeballs to your direct competition, but find other businesses that would offer synergy. For example: if you sold tires, you could network with someone that sold transmissions or someone that offered painting servoices for a vehicle.

I hope this has helped you and I wish you success!

"The Guru Marketing Guy"

www.Lightscameraadvertise.com