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Additional Details
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mt | If somebody advertises aproduct at an incorrect price to they have to honour it? |
Additional Details
does anybody have any uk legal references i can get hold of? thank you
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TreatyFrum
|
No, they don't have to honour it, although (a) it is a criminal offense if the advertised price was purposely misleading (OFT link below) and (b) they would need to pull or change the advertisement. A self-regulated watchdog group (ASA) can take action in such cases, but there doesn't appear to be any cases whereby the advertiser was forced to honour a posted price.
The watchdog organization for misleading advertising is the UK Advertising Standards Authority (ASA). The ASA is recognised by the Office of Fair Trading (OFT) as the established means for regulating misleading and comparative ads in non-broadcast media in the UK.
Some sample cases below where the prices were incorrectly posted. |
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wayforwardhow
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In the UK NO. Everything that is for sale in legal terms is called "an invitation to treat". Shops do not have to sell things at the advertised price, the price may have been changed maliciously, either by the person buying it or an accomplice working in the shop. |
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wimbledon andy
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No, not for printing errors and such. If a promotion has ended but they've kept the promo advertising up, they will usually honour it. legally the deal is agreed when the money changes hands, until then there is no contract in place.
To illustrate the point, there are adverts in my local paper for houses in wimbledon villiage (the posh bit) and the prices are often:
£3.25m
£1.8m
£2.75
Now that technically means I can have the third house on the list for two pounds seventy five pence. If they legally had to honour their prices, I would be very wealthy from property trading by now. |
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xXx nic xXx
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Yes, if the product is marked with a price, which doesnt match the one shown on the till, they have to sell it at the marked price. As long it is hand written/printed and the barcode from the ticket matches the barcode no. on the actual product itself, they have to sell it at the marked price. If they are not doing this, ask to talk to a store manager or ask for a number for head office to either get the product at the marked price or put in an official complaint. Hope this helps. x |
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IC
 |
Yes, unless there was a *prices not guaranteed, not reliable for printing errors etc. |
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Kaska
 |
Yes they do. Otherwise it is considered false advertising. They will usually honor the price listed then change the price after you leave.
Unless they added small print that they are not responsible for errors in this advertisement. That is one way to get around misprints. |
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lottie
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As far as I know "yes", but you would have to have a witness otherwise they could deny it. |
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mickey g
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if its lower than the real price, yes, so long as you can show them the advertised price. its not your problem it was marked wrong, its theirs. |
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Social Science Lady
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A shop-keeper, displays his goods and invites you to buy them. BUT he does not have to sell any of them to you. It is totally up to him who he sells to and who he does not. However, if he does sell the goods, they must be sold at the stated price or lower. |
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mattyboiz
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yes, they have t seel the product at the advertised price |
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Sir Sidney Snot
 |
YES and they often do |
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ritapunto_12
 |
YES, IF IT'S coincidence |
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mrdanlondon
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If it is a shop bought product then no, by law, they do not have to, but often they do honour it to keep the peace with the customer |
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4knowledge
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Yes unless they can prove it is a misprint by the source who printed the price. But that doesn't mean they will. |
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Veston Pants
|
Depends. In a shop the deal is done at the counter. if you can be more specific I can help. |
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jack jack
 |
yes .. definately |
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Me
 |
Yes they do. |
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koni
|
Yes, but be sure you take the advertisement with you, to show the price they advertised. |
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Francis7
|
In the UK the shop owner can get round this because they are not obliged to sell you anything. |
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bigbird_gem
 |
Yes |
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guesswest777
|
Not necessarily, no. There is a 'palpable error' clause in UK law which says that a business does not have to honour prices falsely advertised as a result of gross error or sabotage. For instance if something was meant to cost £199, but due to a printing error was advertised as costing £1.99 - in such a situation a business can claim a palpable error. If there is no evidence that a communication error was made, they have to honour that price or refuse the sale completely, a failure to do one of the two wil put them in violation of the trade descriptions act - unless fineprint specifies otherwise (which it often does, ie it'll often say something like 'prices are a guide, we reserve the right to determine price at time of purchase'). |
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purpleone726
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Yes!!!!!!!!!!!!!! Because if the price is wrong and they know it they have to honour it!!!!! |
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jim b
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yes. |
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libbyft
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No they don't have to honour it, they can withdraw it from sale. However if they want to sell it to you then they have to sell it at the price they advertised, and not the price they want it to be. |
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sarah c
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I don't think a shop has any legal obligation to sell you anything, so they can refuse to honour it.
You can search the Trading Standards website;
http://http://www.tradingstandards.gov.uk/search/search.cfm |
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q6656303
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not in uk |
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GMoney
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I purcahse something at Target.com for 39.95 but it shoul d have been 399.95. After the purchase my order was sent to my email and it was fro a different item. Do they have to honor what i really bought. They changed it since then. |
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SIR STEVE OF SMOOTH VILLA
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NO THEY DONT, THE SHOP DOES NOT HAVE TO SELL AN ITEM TO A CUSTOMER IF THEY DO NOT WANT TO, A LEGALLY BINDING CONTRACT IS NOT FORMED UNTILL THEY EXCPET AN OFFER FOR THEIR PRODUCT BY TAKING THE CUSTOMERS MONEY. |
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