Internet Marketing and SEO?

I need some good websites to go learn about internet marketing and search engine optimization. I took an internet marketing class at the local university and it wasn't worth much to me, just lots of things to do-like build a working site-DUH! I want to understand more about how SEO works and other ways of internet marketing. Any sites or suggested publications woud be greatly appreciated!
Thanks!

In our industry, the recognized authority sites are:

Search Engine Land
http://www.searchengineland.com/

Search Engine Watch
http://www.searchenginewatch.com/

Search Engine Guide
http://www.searchengineguide.com/

WebmasterWorld (a forum)
http://www.webmasterworld.com/

There are also hundreds of blogs you could read, but the recognized authorities are probably

SEOmoz
http://www.seomoz.org/

SEObook
http://www.seobook.com/

Stuntdubl (Todd M.)
http://www.stuntdubl.com/

I also happen to think my blog is a good resource, as well:

Small Business SEM
http://www.smallbusinesssem.com/

Hope this helps! Good for you for wanting to start learning online marketing and SEO - it's a fascinating industry.

First, if you want to learn SEO, the best resource I have found is called Web CEO.

This is free search engine optimization software suite that contains a quickstart guide, a free certification course, videos, and a comprehensive help that explains search engine optimization step by step.

It also contains all of the tools you need to optimize a website, including keyword research, HTML editor, link popularity and just about anything else you could think of to optimize your website.

This software works on both Windows and MAC, and the quickstart guide is in PDF.

This is completely "White Hat" search engine optimization. Use white hat search engine optimization, and you can achieve high rankings and avoid getting your site banned by the search engines.

You'll find my list of resources below.

Sincerely,

Jinger Jarrett

Why dont you http://www.praveenkodur.com/blog/ a great place for SEO, SEM, Online Marketing

How about joining forums about internet marketing and SEO?

You could also read tech blogs as well.

Some search engine marketing companies have tech blogs which you can read, like at http://www.ineedhits.com/free-tools/blog/search-engine-marketing-blog.aspx

You could also ask for a job at an internet marketing company, or ask to be an intern or do work experience there? Getting contacts in an industry you are interested in is always a good start. :)

Search Engine Optimization is a very tricky business and cannot be easily understood in just a few paragraphs. I used to give long answers to this question, but got tired of repeating myself, so I just wrote a 13 page guide that you can download for free and read over. It will tell you everything you need to know about SEO.

http://www.idomainportfolio.com/seol.zip - This has some extra stuff with the eBook for resellers

http://www.idomainportfolio.com/seol.pdf - This is just the plain eBook

I hope this helps, as it covers much more than I could go into in the word limit alloted by Yahoo!

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.

And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.

Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.

Good luck!

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