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Additional Details
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DoctressWho | Is Terry Wogan part of Tesco? |
When he advertises Tesco, he uses the term 'we' when he is refering to Tesco.
It appears out of place to me.
Additional Details
It is because Terry is famous for other things, that it sounds wrong to me when he says 'we' meaning Tesco.
I went off Carol Vorderman when she started advertising 'first direct', but she never refered them as 'we' always as 'first direct.' I have no argument with Terry, I just can't see him as Tesco's.' |
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J J
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If he is employed to advertise then the use of 'we' is correct, because he has hired himself to Tesco.
If he said "they" he would be disassociating himself from them and that would negate the message of the advertisement. |
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k nutts
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Terry is a GOD, and so the "we" is as appropriate as the royal "we" |
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spannerbox
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when someone who is famous is used to promote a company or product then it sound more positive if they use the word "we" rather than "they" |
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emmiemoo
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its positive brand assiation, terry is a positive guy so it good to be assiated with him. |
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j_emmans
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But Tesco is now so massive it may be called UK Ltd. Terry is part of the country in the same way Tesco is, I think he is one of the few who can say we.
ie both are institutions! |
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Ruby Tuesday31
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Terry Wogan is an **** and also my neighbour, he has his fingers in a lot of Pies!
Tesco's included! |
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