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Hi, I have a small business (and I am looking for free ways to advertise my business. Are there any websites available to get my product out there? any other ideas besides website to market it?
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Alicia J | Is it ethical for marketers to use the mass media to promote products to lower classes and working class peopl |
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DannyK
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Is it ethical to imply that those people are somehow mentally deficient and incapable of making sound purchasing decisions? |
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ed
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MASS MEDIA! HUH?
Do you know of any way to screen out a specific group of people so that their TV does not receive those ads, or, a newspaper, or a magazine is not delivered to them, radio ads do not reach them?
If you find a way to do that, you will never have to work again.
Can you visualize this. A marketer would be able to screen ads to reach only his/her buying customers. WOW! Would that save ad money, or what? |
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cmjz1313
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absolutely! as long as the product being offered is ethical, marketing it is ethical |
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baickle
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Why not? They are just providing information about their product. It is up to the public to make an educated purchase, not the marketers. |
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bunnicula
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I would think not, but they cant pitch it to the rich people, they would never buy it. |
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mweller1956
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Hey! Poor people like to buy stupid stuff, too. |
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jameela
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if they can honestly afford it, yes. |
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dhirpateria
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no |
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Kate C
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How else would "lower classes" or "working class people" learn about products? Are you suggesting that they can't access or understand the mass media? |
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haley w
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? |
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alagk
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Ethics and marketing often times do not co-exist but to answer your question I would have to say if the person was marketing something that they knew was inferior or faulty then yes it would be unethical. People, in marketing, make decisions every day about who to target advertising toward and many times success depends on them being right. There is nothing unethical, I believe, in targeting your advertising to a focus group that would most use or find your product interesting. If though you know your product to be inferior and target that to one group while you target another with a similar but better product that is bias and is unethical as well as most likely illegal. My opinion that is. |
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