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gaurav s | Is marketing life blood of present business organisation? |
discus |
 |
 
ramraj
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Yes it is true in the modern business world.The consumer is no longer taken for granted as competition is stiff .The competitors can have an edge over you by marketing their products and can edge you out.Marketing has assumed more importance than ever and can be accepted as life blood of present business organisation. |
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ram k
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yes. without marketing the goods and services cannot be transfered to the correct customer at the right time.marketing helps in making the the buyer to buy the goods.it increases the profit the organisation.without marketing the organisation cant withstand. |
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♥bin ladin♥
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marketing is a part of a biz. not a life line of a biz. U know how dubya is marketing me :P |
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capollar
 |
I would say yes
it seems that America has gotten to the point that marketing efforts are no longer on product qualities or merits but on brnads
people are leary to pay $20 for a generic t-shirt but will buy a tommy or CK or american eagle for twice the price (and half the quality) just to be seen wearing that branding,
people who have to have the latest gadgets for status reasons (lets face it, how many people really need wireless blackberries/email) isn't a cell phone enough until you get to your office
Why do people buy north american cars at half the quality when they could buy Japanese cars that are better built, last longer and have much higher re-sale values (and are actually assembled in the U.S. - so no they are not stealing jobs away)
take a look at the last 30 albums the Rolling Stones have recorded, most have a couple of new songs and a bunch of old songs re-done, but people keep buying them because they are the Rolling Stones |
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smaddur
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yes. marketing and sales(ms/sm).
It does develop the pipeline of the business. which is the lifeline for the existence of the business. |
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Preppy C
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Marketing encompasses sales, which is the lifeline of many organizations. When other departments are cut, sales positions are increased. Sales feeds the top line. End of quarter usually signifies a huge sales push to meet expectations, especially with the publily traded companies. Though some companies create a unique position by the way they manage their operations. An example is Southwest Airlines, their hedging of fuel, helps them make profits when other airlines are in the red. Same with their hub and spoke system. |
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