Is there a way to drive web traffic to your eBay listing through Adwords etc?

Given the average cost (in volume) of eBay is about 18% of gross (considering an average sell through rate of 50% on your listings), I don't think adding another 15-20% in Adwords PPC is the way to go.

I've had the most success targeting eBay users right on eBay versus going off site. Have you tried the eBay Keywords program? Its currently managed by AdMarketplace -http://www.ampkeywords.com/. The average cost-per-click tends to be lower and it is extremely more targeted than Adwords thereby leading to more conversions.

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I did some additional research and discovered that the eBay Keywords system is no longer active (spoke directly to eBay about this). Admarketplace is still likely a good place to get started on PPC.
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Are you including anything in your shipments? It is much easier to get business from an existing client base than to land a new client. Maybe a coupon for reduced shipping or something (considering its an eBay store).

Depending on your type of product, there may be some Search Engine Optimization (SEO) techniques you can employ. This can range from articles to microsites about your products. If you are the manufacturer of the product, you have a lot of options in this arena.

Another route, again dependent on your type of product, is to work with Amazon and few of the other resellers out there. I have a friend who was doing about $5M a year on eBay and he has moved nearly 50% of his volume over to Amazon in the last year.

If you are going the route of considering different outlets and your monthly sales are greater than $10K, you should probably consider Channel Advisor - http://www.channeladvisor.com - These guys allow you to sell on multiple eBay channels as well as Amazon and some of the other engines from a single interface.

Finally, and not least, you should have your own eStore outside of the eBay fees. This becomes more apparent as your sales volume increases and you build a return business. I've always advised that eBay should be considered a marketing vehicle. You should make every effort to get folks over to a site where you can enjoy the reduced cost of repeat sales versus being hit with new acquisition costs each time you sell something. My company deploys Product Cart and MIVA. Both are good systems and can be setup and hosted fairly inexpensively. Channel Advisor has a cart with their system as well.

Hope that helps!

Only if you pay Google for the privilege. And quite honestly, with the fees eBay and Paypal are already taking off you, can you afford to advertise as well? Adwords is for the big boys really.

yes there is a way to drive traffic to your ebay listing through adwords alls you need is the url and the correct keywords. there is a software program called keyword elite and this software helps find niche keywords to cut your ppc costs
i would recommend visiting

I agree with Snetterton. It all depends on what you are selling. If it has high value, uniqueness, or you have a lot to get rid of then you could try shopping.com. They are an ebay company and automatically list items from ebay shops.

actually. There is a good way to drive traffic to your eBay listings & in fact you can not only successfully drive traffic to your ebay listings I can actually show you how to get all your ebay fees back on every sale.

Its to much to go into on here.... visit this link in my source below
and contact me at my email address either in my profile or at the website and I will help you out.

To explain it on here would take way to much typing....

However there is alot of free advice there to really get you started...

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