hesterthehester
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First Invent a desease, and then invent something to help with the symptoms (but not one product that will help with all the symptoms), but for gods sake don't release the cure.. there is no money in a cure..
Now, relase the disease, and start marketing the products that ease simptoms. |
merdenoms
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“Innovative business models, particularly those that integrate health care activities, can increase efficiency, improve care, and save consumers time. You can roll a number of independent players up into a single organization—horizontal integration—to generate economies of scale. Or you can bring the treatment of a chronic disease under one roof—vertical integration—and make the treatment more effective and convenient. In the latter case, patients get one-stop shopping and are freed from the burden of coordinating their care with myriad providers (for example, the ophthalmologists, podiatrists, cardiologist, neurologist, and nephrologists who care for diabetics.).
According to Regina E. Herzlinger, “companies’ attempts to reach consumers with new products or services are often thwarted by a lack of developed consumer marketing and distribution channels in the health care sector as well as a lack of intermediaries, such as distributors, who would make the channels work.
“Consumers generally aren’t used to paying for conventional health care. While they may not blink at the purchase of a $35,000 SUV—or even a medical service not traditionally covered by insurance, such as cosmetic surgery or vitamins supplements—many will hesitate to fork over $1,000 for a medical image.
Regina E. Herzlinger, “In a consumer-driven health care market, how can you shop if you don’t know the prices or, more important, the quality of what you’re buying? The best mechanism for transparency exits in the financial markets in the form of the U.S. Securities and Exchange Commission. While it has its flaws, the SEC generally ensures that consumers have adequate information by requiring companies to publish financial results that are verified by and independent auditor. In health care, the outcome data of individual providers of care are rarely available, and, when they are, they may be of dubious integrity because they aren’t audited by certified, independent professionals. |
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