Marketing and advertising of my E-commerce site?

What's the best way to advertise my fabric E-commerce site?
How can I bring people to my site?
Just registering search engines are not good enough, but
It seems it's extremely expensive to use SEO consultant.

Do you think Click-through ads are effective?
Additional Details
I want to sell imported British quality curtain/interior fabrics.

Try Pay per click at google.

I have tried pay per click for a couple of my websites... I think I was getting abused by competitors clicking my ads... but here is the really weird thing... I track my traffic very closely and there was no difference at all in during payPerClick advertising and after I stopped.

And, while i was ppc advertising I still got charged for clicks but my traffic did not actually change at all after I stopped... I'm not sure what that is all about.

Plus, and more importantly, it did not make a bit of difference in my sales.

I've read a bunch about the SEO consultants and most everything says to BEWARE - most of them are scams especially if they make placement promises and performance guarantee claims.

I think the best approach is good old fashion hardwork - get people to discover your site through networking, getting folks to link to you and such...

Tell us more about your site! Are these your own products somehow? Or are you selling through affiliate relationships?

10 low cost ways to promote your website

1) add your site to as many search engine listings as you can find, ie http://uk.search.yahoo.com/freesubmit/su...

2) make sure you add meta tags to your website (key words which you list then when people search for those keywords your site will come up in the results) - all part of SEO - search engine optimisation

3) put your website address on all your business stationary - letterheads, invoices, compliments slips, delivery slips, envelopes, parcel packaging, business cards etc etc

4) promote your website by adding it to your email signature on both business and personal emails

5) join as many social networking sites as you can ie hi5, bebo, tagged, facebook, myspace, yahoo 360 etc and add your web address in your profile or notice boards etc

6) add yourself to online directories who give free listings ie http://www.yelldirect.com/freelisting/ho...

7) get some stickers made for your car, and window stickers made for car windows of friends, family, customers etc

8) PR is always a good move, ask your local paper(s) to run a feature, get your business start-up story on business sites like www.newbiztips.net

9) use http://www.vistaprint.co.uk to get some free/low cost marketing materials and leave them everywhere you go - cafes, train stations, libraries, school, community centres, college

10) word of mouth is a great way to promote something - and it's free! tell everyone you know and get them to tell people they know

my suggestion is find a free way to get visitor first. then analyze conversion rates and other aspect of website analysis such as bounce rates, pageviews per unique visitor, time on site, page depth. this number will give you ideas whether your site going to be profitable or not if it receives visitor. what is the point of promoting website that would never convert any it already receive 1000 visitors. do you think you need 10000 visitor to know whether your site is good or not. it is wasting of your time if you you only know it is not a profitable niz after promoting it for a year. the sooner you know something is worth pursue the better. hope that helps a bit. if you need any additional info on online biz you can check out my site.

definitely try pay per click (google adwords and yahoo search marketing) these are pull rather than push mediums so are more measurable and more targeted than mass marketing. You can also run with a smaller budget to begin with and build it up as your business grows. this reduces the need for SEO (although youll need it in the end) and gives you the ability to gain exposure immediately. SEO is a longer term project and will take a while to generate rankings. You can look into this once you have built your business up and are comfortable with your model.

other than that try and generate word of mouth about your site, post it on message boards and list it in online directories, get people talking about it.

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The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.

And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

Hi there take a look here, they have a very good alexa ranking too.

Hi - I too have recently started up my own business which depends a lot on being 'seen' on the web. The way I have found that works for me is to spend money on Google Adwords - but it is a drain on Â£Â£Â£'s...So I/we have considered using an SEO. The problem is the subject is so 'involved' I dont really know what is good or bad & who to trust. Another way is to get yourself involved with as many forums as possible such as this and the one's in your niche. I have also taken a 'punt' for a small sum in buying a virtual 'TownDeed' for Liverpool http://www.towndeeds.co.uk - if you have a look you may get the concept (I think personally think this might be a successful as the 'Millionpixels' website?). There may be one available for your town or locality. Anyway, apart from this keep plugging away and get yourself on any free-listing you can , Applegate.Yell etc are all good..

Hope this helps

Bill Butler
Cleveregg
http://www.cleveregg.co.uk

use direct mail...it is more effective than search engine advertising

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