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afy
Marketing is a waste, Yes or No? discuss?
give reasons for my answer
2. goods that are no more wanted in market can not sell itself, Yes or No, why.
                     
 




marthajeep
Rating
Marketing is essential- it is basically the communication between buyer and seller including the activity of sales. Without sales, you would have nothing. Advertising is the most commonly thought of form of marketing and can be wasteful but is, again, necessary. Many new products are developed and people do not realize that the want/need it until they see it/hear about it. If you asked a farmer 100 years ago what would make his job easier, he would reply that he wanted a horse that works longer and eats less. He would not say "I want a tractor". They did not exist and were not even an idea for people who's lives it has completely changed. Who would have thought of the iPod? Did you know you wanted one before it existed? If they didn't see a need in the market, provide a product, advertise it and sell it, we wouldn't have many of the things (like computers to use Yahoo Answers) that we see as essential to everyday life. Besides, without the marketing on Yahoo, how else would any of us know about Answers and even be having this conversation.


marketingexpert
Rating
no marketing = no business


kachimory_mol
...I don't think is a waste, because the ads the "tell" you how great the product is (sometimes it is not true), and by the ads they make the product known. Also if they use a popular figure, this will bring more attention. However if the product is really good, it will sell for itself because ppl will recomend it to other ppl and so...


am i who i am
not a waste because im making money


DisneyLover
Rating
i think it is a waste because i fyou need something or want something you don't need an ad to find it.


nalaredneb
Rating
No, brings more market.


wishorstish
Rating
If its a new product then I can see marketing. But alot of times it seems to be an improvement on the old product that I have found lacking.I hate changes to things that already work. If I need something I know where to go to get it.So in general I just want to see marketing on new things not things I already know about.


Poutine
Rating
do you mean a waste of money or increases waste?
(your question is very poorly worded)

marketing encourages excess buying (increasing waste)
a companies first responsibility is to the shareholders so they must advertise; consumers need to know about a product to buy it (the money put into ads should, and normally do, increase revenue)
people will buy just about anything if is marketed right (if they need it or not)


text avitar
Rating
If marketing was a waste, no one would be doing it.


kararose
businesses market products that people already know about because it raises brand awareness and preference. If they havent heard anything about a product for some time, the consumer will be more likely to forget about it or choose a different product, whether they realize they are doing so or not. Theres a reason that most ads arent about new products and businesses pay so much for them.


evian
Rating
No. There are only a few products (mostly necessities) that are able to sell themselves, for the majority of products, marketing is used to generate desire for goods we don't actually need. So from a business perspective it isn't a waste at all.


curious_one
Rating
how can marketing be a waste??it is always needed for introducing a new brand, reminding the existing ones, or reviving the dead ones.it's absolutely useful for brand image.


suzi
Rating
If u think marketing is waste l am sad to say that l think u are also waste person, coz u do not know how to make use of marketing to market ur self. Marketing is not only used in Business world, everyday we market ourselves, So do u still think its a waste?


lmhsaffe
Rating
If it was a waste, companies wouldn't do it!

Check out the dorfman-steiner model of advertising. It's a good economics paper.


ladybornblack
Rating
marketing is sort-of-a description of how and why the product works,without it we would spend alot more money and time on personal research,trial and error,and reading up on the product instead of comparing the ads according to our needs


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