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Marketing strategy?
I need a marketing strategy to help Werther's Original build up sales through non-traditional outlets such as cinemas?
A Werthers rather than an after dinner mint at restaurants might be an idea.
Cabbage Leaf
With something as boring as toffees you probably can't go far wrong with cinema advertising. Stick it in your mouth and you don't have to worry about crackling wrappers for another twenty minutes, perfect for the non-extraverted movie-goer.
curious George
Give out free samples so that people can try them. In addition have special like buy one get one free or buy one get one half price. See if you can get some coupons from the manufacturer and give them to your customers. Offer all differents types of Werther's candy. Make the display of the candy stand out. Be creative yet tasteful.
Match Maker
I'm assuming by your question, you would like the cinemas to sell your product. One of the best marketing strategies is the use of sampling. Here's how you might go about doing it with cinemas...
Rent a list of local cinema managers in your area and mail them a sample of your product (along with a sales letter). Follow up with a call to set up an appointment to discuss your idea with them.
When you go in to discuss your idea, present them with another sample and offer to give samples to each customer when they enter the cinema if they will carry your products.
If you'd like some ideas on how to craft a winning sales letter, just go to http://www.dmwebsite.com/skagit/million-dollar-ads.html
Thanks for asking,
Rod
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Melton143
Learn The Secrets of Marketing strategy. I Use To Make Over $16,000 Every Single Month By Advertising On Google AdWords. see the link
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Gene
- make sure your margin is better than the one of your competitive products
- provide great POS displays
- find out where the target group is likely to shop
- find a real good distributor
- hire us as consultants, that's what we do: www.remborpartners.com
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