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tiannatoo | Need ideas to promote my self-storage business.? |
I manage a self-storage facility with 500 units. Only 330 of the rooms are occupied. How can I promote my business without spending a lot of money? I've been trying to come up with something unique like an "open house" with food and games for the children, giveaway items, etc. but I would like to get other ideas. Storage seems to have more appeal than it used to and can be a lucrative business. I just need good, new, unique ideas for promoting my location. |
 |
 
SgtOli
 |
WOW,
What an opportunity. You have the answer right there. You have 330 units already rented with people who would love to save on their space. Make flyers, self or have kinkos or someone else do it. Say something like, Bring me a person who signs a contract for a place and receive a week or month free. depends how you normally charge. If you charge 100 a month x1200 a year , and let's say 100 units take you up on this offer you loose $10,000 in free months or week of rent. The up- side, the lost is only once(one month of free rent.). and of course you now have 100 more units rented. 100 times $100 a month = you guessed it $10,000. You really lost nothing and gained 100 more units rented. Suppose only 50 units remained after the month 50 x $100 a month =$5,000, additional money than your current situation and very little expense from you. I would sweeten the deal and offer those that are referred a free week or free month,but of course only if the sign a longer lease. Your customers are always looking for ways to save, they are motivated. Business cards, cheap and cheap to print on the back , 10% discount off of 1st month rent etc, with this card. Give them out to everybody,everybody. Leave them when you pay for dinner or at the cashier at the gas station, post them in apt buildings laundry mats, etc |
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Kerry K
 |
Think outside the box. What are some benefits of having a storage unit that people don't always realize... I'm sure you've thought of things... I don't know that an open house would be very effective, not too many people would be enraptured by storage units - and you'll spend a lot of energy putting together an event and there are probably few returns. But you can always juice up your advertising efforts: join up with related businesses, moving companies, packing/shipping, real estate, and come up with a joint ad campaign. TV really isn't THAT expensive - especially if you join up with other businesses for a package venture. A joint promotional booklet distributed to the storage-unit-seeking public (i.e., apartment management/rental office and storage units) can direct the flow of traffic to you without blowing your advertising budget.
Call an advertising rep at a marketing firm or from a tv station - they will want to meet with you and even if you don't choose to buy from them right now, they may brainstorm with you and come up with great ideas.
Good luck! |
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modelt1ca
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Try Welcome Wagon. It's cheap and your flyers are hand delivered to the potential customers. Contact the chapter in your area. |
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peach_campbell
 |
Put up flyers anywhere that has a bulletin board, apartments, stores, and the like. If you have a local geared to income housing office, try putting flyers up there. Also you could have an introductory offer, but one month get one free or half off. Some cable stations have a channel for advertising, you could look into what's available in your area. |
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aegis_handyservices
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Hire a student to post small card size ads on community bullitin boards arround any universities in your area-if there are any-
Get the business listed on Google Local - |
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akjdsgflu
|
How big are the units and where abouts are you?
I was actually thinking of hiring one out
I might be interested
Cant really help you on the expansion of you biz though |
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bi99uns
 |
After hurricane Katrina the number one thing I have seen in new orleans is thos cheap signs all over the place. They are like the "FOR SALE" signs you see in front of peoples' homes. Also, try the newspaper Classifieds. I'm sure there are places there to post your ad. I think a open house will be hard. Probably most of you friends will come out, but not many people will go out of their way to your place of business. no offense. I just think people will come if they need the storage and know about you. Try putting your ad in the back of High School year books ( those kids WIll be moving out), use a simple door magnet for your personal vehicle (not too many words, short and sweet), even promoting at a local fair or community event could be lucrative. Think of who may be a good target demographic. What type of people will use a storage; ie. construction contractors, graduating students, ebay sellers <just ideas. Once you have those down, then you can advertise directly to them. There are so many avenues you can take to go directly to your demogharic audiences. |
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L H
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Contact area apartments about circulating flyers, etc. Most apartment dwellers really need storage. Maybe do a 1st months $1.00 when you sign up for 2 months or more. |
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newgrapetaste
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Too wordy. |
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Jason
|
Fliers with information about unit sizes, prices, a/c availability, security, address, phone number, a contact person's name, and a small driving map on the back. Minimal investment if you get a high school student who's handy in graphic design to make them up for you. Make sure you have a picture of yourself or whoever they'll be talking to on the front as well. Order them in bulk and pepper your town with them. Pay a couple kids to ride around on their bikes and put them on people's front doors, hand them out at pta meetings, local sporting events, etc. Strategically placed flier's are very effective at capturing local interest for a business. How many times have you just crumpled up a flier on the windshieild of your car without at least looking at it first, to see if it was a ticket or not? For some reason people give fliers a chance, unlike TV commercials or email; and nobody reads newspapers anymore. |
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madbaldscotsman
 |
Well storage facilities usually sell them selves. People either need it or not. The people who need it maybe don't realize it but their garage is filled to the brim.
Fliers with the question, 'Need more storage space?' is a good one with a free, first month fee waived will make them less P.O.'d that you put it on their windshield. You might lose a one month rent but at least you would have a very good percentage stay for the next month garanteed.
Also... a lot of people are having yard sales or thinking about it and are looking in the papers to research yard sale ads. Put your add there. They have a garage full of stuff. |
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Tina
|
How about an incentive for people to get new people to sign up for storage. Give them certificates stating that for every one person they bring it to get storage they get a certain amount or percentage off their own storage. Maybe even one month's free storage. The amount offered would be up to you of course. Since people don't necessarily need storage you could offer incentives and give pre paid visa check cards or gift cards to people who bring other customers in. Just an idea you can change it up as you see fit or not use my idea at all. Good luck hun I am sure you will be successful. |
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charbarski
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hold a "self" storage competition. The person who can sit in one of your units the longest wins some type of prize. |
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windandwater
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In my area it's hard to find a storage unit. I believe one of the answerers had a good suggestion on the low price if the people would sign up for over two months. I'm not sure about the $1 price though. I thought back on when I had a unit and my memory landed in the month of December and Christmas when I was talking to a friend who also had a unit and who was on a fixed income and they wished that just for December they didn't have to pay due to the holiday. So I would give the month of December free to any new renters who sign a lease or contract. G-Luck. |
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chrislmcsherry
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focus on security "cameras, locks, gates, ect" and give first month free put this on fliersb and you should have a green light |
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texas boy
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hey if you live in an area like i do people always advertise with flyers they hang from door to door or you could just advertise in the yelloe pages under storage.good luck |
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trailpod
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I am opening a mobile storage company this week. We have really affordable equipment and plan to begin manufacturing immediately. I expect my publicity to come from the containers on the street with signage. trailpod.net is my website and feel free to check it out. All of our projections are pretty high and the fact that we have low eqiuipment costs is great. We are considering selling equipment to other storage companies so feel free to call me. |
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cmo1004
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This may not help you rent more units but I try to sell ad space to local business's. you could rent your overhead doors to local moving companies, apartments, Realtors and truck rental companies. Much like to ads you see on buses you could hook up with a printer who specializes in wide format digital printing and if you could sell 500 doors of ad space at $15.00 a month that's an extra $90,000 a year right there. |
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Tom W
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Have managed storage facilities with 1200 units and and small as 50 units. A clean facility always shows well, not having litter on the grounds, doors and paint in good repair, overall a nice looking facility will help draw customers. Monthly specials work out nice, 10% off for the 1st six months, pay for twelve months and get one month free, free lock with rental, 50% off for 1 month for a good referral.
Have a annual flea market or garage sale where the tenants can set up and sell stuff they have been storing and want to get rid of.
Have a little move-in package for people who are moving or down sizing(A roll of packing tape and a Magic Marker).
Never have a dollar move-in special, it is cheaper than the dump and some people will deposit their garbage and leave you stuck with it. |
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